The first in a series of occasional missives on Thought Leadership
[no title] 1982 by Sol LeWitt
What kind of thought leader are you? What kind might you become? Five thought leaders weigh in with ideas.
I’m vexed. I’m confused. Over and over in 2014, we heard from clients, prospective clients, friends and business leaders that they wanted to become a thought leader. Can you “become” a thought leader? Can you “emerge” or “evolve” into a thought leader?
I can assure you that hundreds of proposals from marketing and communications firms last year contained line items called “Thought Leadership Development” or something akin to that. But what is it? How can we deliver it? How can YOU become one?
As always in these situations, I turned to the wisdom of my network. I solicited answers to a dozen or so questions about thought leadership from people who can reasonably called thought leaders. Occasionally through 2015, I hope to share their answers and muse on them. Ideally even generate some pieces like this in an attempt to help us all grapple with what thought leadership is and what it can mean to us as communications professionals and consumers of communications services.
Here are three very different answers to the question: