The following is written by FCP Communications Counselor Caitlin Scott.
Whether it’s a press release, talking points, an opinion essay or a blog like this one – the written word is often our medium to provide information to clients and partners. Ostensibly, Full Court Press is a team of professional writers. And we constantly strive to grow, evolve and improve our writing skills.
A handful of years ago, I happened across Stephen King’s book “On Writing: a Memoir of the Craft” at Green Apple Books, a used bookstore in San Francisco. Intrigued, I pulled the book off the shelf and started to read. With the aforementioned goal to grow, evolve and improve my writing skills – I decided to purchase it and finish reading at home.
Fast forward to a few years later, and I often call on this this text’s wisdom when creating content for our clients. Prior to reading this book, I thought Stephen King’s expertise was limited to the supernatural and science fiction variety. But, who better to teach the master class on writing than a person who wrote 54 novels, six non-fiction books and more than 200 short stories?