Posts Tagged ‘visual imagery’

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized


The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.


Peralta Brochure 2


In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

FCP Celebrates Earth Day

Written by FCP Communications on . Posted in Stuff We Like

This weekend the international community is celebrating the world’s 47th Earth Day. US Senator Gaylord Nelson created Earth Day to raise public awareness about environmental protection. The first Earth Day resulted in the creation of the Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. Now, Earth Day is celebrated around the world. It is as important as ever to advocate for environmental protections that are now under attack.

In honor of Earth Day, the FCP staff  is sharing some of our best communications tips for environmental clients— as well as the wisdom we’ve gained from working with them.


Dan’s Reflection: Connecting to the Community is Key

DC earth day

Dan working the Press Riser at the 1990 Earth Day celebration in New York’s Central Park

FCP helped an organization in the South Bay called Valley Verde launch their Plant, Eat, Share Campaign, with a goal to plant 20,000 gardens in the Silicon Valley area. The idea was to help Latino community members and families that were struggling financially to build gardens and grow their own vegetables. Not only would it help increase access to fresh fruits and vegetables, but it would teach a new generation about healthy eating and encourage families, across generations, to be outdoors together.

The lesson for us was in how to extrapolate the impact of one single backyard in San Jose to the larger goal of changing an entire community’s relationship with food and nature. We accomplished this with powerful and personal storytelling paired with key statistics that indicated that there was indeed an existing problem and that this initiative was a part of the solution.

New Year, New Stories to Tell

Written by FCP Communications on . Posted in Stuff We Like

Kids Reading in Classroom_0

By: Sarah Hersh-Walker

We love stories. We love telling them, listening to them and writing them. Why? Stories are a fundamental part of the human experience and one of the most effective ways to communicate information. With that in mind, we’re constantly looking for ways to share stories, whether through news coverage or social media.

Do you have a story to tell? Read on for inspiration from FCP’s clients, friends and partners and how they are telling stories through op-eds, news articles, a book and social media.

A retired Bureau of Land Management employee writes in the San Bernardino Sun about why the Desert Renewable Energy Conservation Plan (DRECP) is critical to the future of California’s desert. We’re inspired by his description of visiting the desert with his family as a child and how the vast beauty of this place led to his 32 year career of public service at the Department of the Interior.

Hey – we make brochures now!

Written by FCP Communications on . Posted in Stuff We Like

Our profession is changing so quickly.  In the old days, our job was to get you in the newspaper…or keep you out of it. Today, we focus on identifying your target audiences and surrounding them with the essential information they need in order to have the desired impact.

In the last 18 months, our team collaborated with our clients and top tier designers.  Together, we created a handful of amazing brochures and infographics. We’re finding these materials are a great way to complement our communications activities and a strategic way to reach and surround a target audience.

Below are just a few of the items we created – along with a quick explanation.  Please enjoy them.  And if you need help with brochures or infographics, we make that at the factory now too.

California Executives’ Alliance:  How do you represent the work of 20 major California foundations collaborating on issues facing Boys and Men of Color Initiative?  How do you help share the aspirations and the goals of this powerful group?  Click here to see this report. caa

Early Connections (Alameda County):  Local mental health leaders got together to revolutionize the field of early intervention and family-centered mental health care for children.  What they achieved over six years is documented here and meant to inspire conversations, dreams, and aspirations of an entire field. Click here to see the Early Connections report


Written by FCP Communications on . Posted in Stuff We Like

More advice from Stephanie Secrest, award-winning photojournalist and independent photographer. This time we asked her for tips on the composition of framing photos.

When it comes to framing photos, composition and content are key. I often follow the lighting style of what the Dutch Masters set forth. Rule of thirds, frame within a frame, size reference, bird’s eye view, worm’s eve view are among my favorites. Here are some basic tips for how to effectively frame a photograph.

The world is full of objects which make perfect natural frames, such as trees, archways and holes. By placing these around the edge of the composition you help to isolate the main subject from the outside world. The result is a more focused image which draws your eye naturally to the main point of interest.

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Here, the surrounding hills form a natural frame, and the piece of wood provides a focal point.

Rule of Thirds
Imagine that your image is divided into nine equal segments by two vertical and two horizontal lines. Try to position the most important elements in your scene along these lines, or at the points where they intersect. Doing so will add balance and interest to your photo. Some cameras even offer an option to superimpose a rule of thirds grid over the LCD screen, making it even easier to use.


Notice how the building and horizon are aligned along rule-of-thirds lines.

Leading Lines
When we look at a photo our eye is naturally drawn along lines. By thinking about how you place lines in your composition, you can affect the way we view the image, pulling us into the picture, towards the subject, or on a journey “through” the scene. There are many different types of line – straight, diagonal, curvy, zigzag, radial etc – and each can be used to enhance our photo’s composition.