by FCP Communications Counselor April Thomas @AprilBThomas
Unless you’ve been living on the moon, you’ve seen the Ice Bucket Challenge for ALS (Lou Gehrig’s Disease) sweep the internet over the past few weeks. With a simple concept and no marketing budget, over $5.5 million has been raised for the ALS Association.
In the marketing world the question on everyone’s mind is – how do I accomplish that for my cause? What is the secret formula that made this fundraising idea take off?
There are a number of lessons we can take away from this about how to make a fundraising campaign “go viral.”