Posts Tagged ‘tools’

Resistance Resources — 6 Ways to Fight Back and Stay Sane

Written by FCP Communications on . Posted in Stuff We Like

Since November 8th, and even more prescient since January 20th, one can sometimes feel a palpable tension in the air. Between the never-ending news cycle, the real and pressing fear caused by shifts in policy, increased reports of hate-crimes, and what feels like an increase in divisiveness and hateful dialogue, it’s been hard not to feel discouraged or overwhelmed. In the face of all this, the FCP put their heads together to gather some our favorite “resistance resources”— ways to take initiative, be engaged, fight back, and stay sane in a political environment that can feel like the eye of a hurricane.

Resistance womens march

To Listen: Pod Save America

As mentioned, it feels almost impossible to keep up with the news cycle these days. It has the potential to make one feel powerless and overwhelmed. Enter: Pod Save America. This podcast was created by four former Obama White House officials following the election of Donald Trump last year. The podcast is a self-proclaimed “no-BS conversation about politics where you can laugh, cry, scream, share your ideas, and hopefully decide that you want to help fix this mess too. Many, including the FCP team, have found it to be a valuable resource for parsing out what is important, what is not, what is politically realistic and what is socially responsible for members of the progressive movement. We highly recommend it for anyone who is in need of a straight up explanation of our current political climate without self-serving spin or speculation.

We also suggest giving a listen to their spin off podcasts: “Pod Save the People,” “Lovett or Leave It,” “Pod Save the World” and “With Friends Like These.”

To Organize: Indivisible

Indivisible a national group with local chapters in every Congressional district in the country, including the East Bay and San Francisco. Stemming from an online guide drawn up by former Congressional staffers, the group works to unite citizens across the nation in resisting Donald Trump’s disastrous agenda. These groups are creating local strategies to target individual members of Congress, and developing a defensive approach purely focused on stopping Trump from implementing an agenda built on racism, authoritarianism, and corruption. Weekly meetings are held in your city.

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  


360 Degree View: Experiential Marketing

Written by FCP Communications on . Posted in Stuff We Like

SJSU

FCP team poses with the SJSU team following a successful SportsTech Symposium

We recently helped the amazing team at San Jose State University produce a SportsTech Symposium to explore how the evolution of sports technology has impacted the fan experience.

Scheduled to take place just 10 days before the Super Bowl, expectations were high and the excitement was palpable. In partnership with SJSU, we assembled an outstanding list of speakers that included experts in the fields of media, advertising, social media and fan experience optimization. The event covered topics such as: the business of sports journalism, the impact of social media on the fan experience and how sports marketing and advertising execs make decisions during events like SB50. 

3 tips to keep in mind when making videos

Written by FCP Communications on . Posted in Stuff We Like

We all know that video is essential in any communications effort.  We asked our friend Stu Sweetow, the owner of  Audio Visual Consultants to share some of his wisdom.  Stu and his team are often called upon by Bay Area businesses and institutions (including UC Berkeley) to help capture some of their most important moments or to help shape a short video.   Here are three essential pieces of advice from Stu when shooting video on your own.

1. Make sure to use a microphone
mic pic
This is a clip-on microphone system that works with a smartphone and there are several other microphone options that work with digital cameras.  You want to help viewers to hear what you have to say. Relying on the camera to get you good sound usually yields disappointing results. Read Stu Sweetow’s Camcorder Magazine article about microphones for more of his wisdom.  

Steal a page from the newsroom: build an editorial calendar

Written by FCP Communications on . Posted in Stuff We Like

newsroom

Our friends at LightBox Collaborative just released their 2014 editorial calendar, designed to help you become your own publishing powerhouse.

We share LightBox’s view that today’s nonprofits succeed when they craft their own content — and then share it across multiple channels, from newsletters to Facebook to Twitter to LinkedIn to blogs and action alerts.

But it can be tough to coordinate all this storytelling, managing deadlines and writers and content parameters. That’s where the editorial calendar comes in.