Posts Tagged ‘storytelling’

Reporter Confidential: “What it’s like reporting in rural America?”

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press’s Dan Cohen recently interviewed Caitlin Fillmore – a former reporter and current nonprofit communications professional about her experiences reporting in Northern Iowa. Below is a fascinating look into her job as a rural reporter.  Caitlin now serves as the Executive Director of Association and Brand Advancement for the Central Coast YMCA in California.

Rural blog

Photo from just another day on the job — inside a Chinook helicopter

What inspired you to become a reporter?

I am the baby of five, so the allure of knowing something first and having people say to me, “I didn’t realize that!” was irresistible. I’ve also always had a natural affinity and passion for writing and a deep belief that everyone has a meaningful story worth telling, especially in underserved and forgotten places.

What was special about covering small-towns in northern Iowa?

In small towns, it’s all about “who your people are”. Every time I would introduce myself to someone or set up an interview, the second question was almost always, “Where are you from?” “Are you related to so-and-so?” That sometimes made it challenging to get the job done because I did not share DNA with anyone I was interviewing, but a welcome challenge because it provided a great foundation for my future career in philanthropy: know who you are, always be authentic and genuinely curious and build relationships built on trust.

FCP Celebrates Earth Day

Written by FCP Communications on . Posted in Stuff We Like

This weekend the international community is celebrating the world’s 47th Earth Day. US Senator Gaylord Nelson created Earth Day to raise public awareness about environmental protection. The first Earth Day resulted in the creation of the Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. Now, Earth Day is celebrated around the world. It is as important as ever to advocate for environmental protections that are now under attack.

In honor of Earth Day, the FCP staff  is sharing some of our best communications tips for environmental clients— as well as the wisdom we’ve gained from working with them.

 

Dan’s Reflection: Connecting to the Community is Key

DC earth day

Dan working the Press Riser at the 1990 Earth Day celebration in New York’s Central Park

FCP helped an organization in the South Bay called Valley Verde launch their Plant, Eat, Share Campaign, with a goal to plant 20,000 gardens in the Silicon Valley area. The idea was to help Latino community members and families that were struggling financially to build gardens and grow their own vegetables. Not only would it help increase access to fresh fruits and vegetables, but it would teach a new generation about healthy eating and encourage families, across generations, to be outdoors together.

The lesson for us was in how to extrapolate the impact of one single backyard in San Jose to the larger goal of changing an entire community’s relationship with food and nature. We accomplished this with powerful and personal storytelling paired with key statistics that indicated that there was indeed an existing problem and that this initiative was a part of the solution.

It Takes Two: A Conversation on FCP, Two Years Later

Written by FCP Communications on . Posted in Stuff We Like

The Full Court Press team is celebrating a milestone this week: two years ago, Caitlin Scott (Senior Communications Counselor) and Audrey Baker (Communications Counselor) joined our team. A lot has changed over the past two years. Our state, our nation, and the world of communications are not the same. FCP sat down with Caitlin and Audrey to discuss how much has changed and what they’ve learned over the years.

Aniv blog

International Women’s Day

Written by FCP Communications on . Posted in Stuff We Like

Today is International Women’s Day, a celebration of the many social, economic, cultural, and political achievements of women. To celebrate International Women’s Day, Full Court Press rounded up some of the female figures who have most inspired us. These change-makers are merely a small sample of the incredible women working to make the world a better, more just place for all. They demonstrate for us all ways to #BeBoldForChange .

women's day

OMG It’s Giving Tuesday! 6 Easy Communications Tips

Written by FCP Communications on . Posted in Stuff We Like

So, Giving Tuesday is November 29, 2016. Are you and your organization ready?

If you are in business, are you maximizing your public/private partnerships? If you are with a non-profit, are you ready to create a deluge of support? If you are philanthropy, are you ready to inspire others?

Is your answer “OMG no, it can’t possibly be Giving Tuesday again!” 

Here are a slew of easy-to-implement ideas for your organization. With a little push, you can put these into motion before Giving Tuesday arrives.

UNVEIL THE FUTURE (Visibility): 

Use the moment to quickly share plans for 2017 on the communications channels you control. Help itemize the top 3-5 things you will accomplish in the year ahead and ask for support. Your blog, social media, and email newsletters are your best path to reach potential donors and their networks. A peek into the future will help donors visualize where their money is going.

SEE THE FUTURE (Photos/Videos): 

You control the library of powerful photos (especially of people), along with video and even audio. Now is the time to break out your best stuff and share as content on all your platforms. This includes social, email newsletters, blogs, ads, signage, etc. Use this moment to help your audience (donors, partners, customers) develop a more visceral connection with your cause. Help them to see it, feel it, and hear it.