Posts Tagged ‘storytelling’

It Takes Two: A Conversation on FCP, Two Years Later

Written by FCP Communications on . Posted in Stuff We Like

The Full Court Press team is celebrating a milestone this week: two years ago, Caitlin Scott (Senior Communications Counselor) and Audrey Baker (Communications Counselor) joined our team. A lot has changed over the past two years. Our state, our nation, and the world of communications are not the same. FCP sat down with Caitlin and Audrey to discuss how much has changed and what they’ve learned over the years.

Aniv blog

International Women’s Day

Written by FCP Communications on . Posted in Stuff We Like

Today is International Women’s Day, a celebration of the many social, economic, cultural, and political achievements of women. To celebrate International Women’s Day, Full Court Press rounded up some of the female figures who have most inspired us. These change-makers are merely a small sample of the incredible women working to make the world a better, more just place for all. They demonstrate for us all ways to #BeBoldForChange .

women's day

OMG It’s Giving Tuesday! 6 Easy Communications Tips

Written by FCP Communications on . Posted in Stuff We Like

So, Giving Tuesday is November 29, 2016. Are you and your organization ready?

If you are in business, are you maximizing your public/private partnerships? If you are with a non-profit, are you ready to create a deluge of support? If you are philanthropy, are you ready to inspire others?

Is your answer “OMG no, it can’t possibly be Giving Tuesday again!” 

Here are a slew of easy-to-implement ideas for your organization. With a little push, you can put these into motion before Giving Tuesday arrives.

UNVEIL THE FUTURE (Visibility): 

Use the moment to quickly share plans for 2017 on the communications channels you control. Help itemize the top 3-5 things you will accomplish in the year ahead and ask for support. Your blog, social media, and email newsletters are your best path to reach potential donors and their networks. A peek into the future will help donors visualize where their money is going.

SEE THE FUTURE (Photos/Videos): 

You control the library of powerful photos (especially of people), along with video and even audio. Now is the time to break out your best stuff and share as content on all your platforms. This includes social, email newsletters, blogs, ads, signage, etc. Use this moment to help your audience (donors, partners, customers) develop a more visceral connection with your cause. Help them to see it, feel it, and hear it.

The Power of a Teacher (from FCP Alum)

Written by FCP Communications on . Posted in Stuff We Like

This is a piece we requested from FCP Alum Juan Martinez. He posted a nugget about this on Facebook after his recent graduation from Cal’s Journalism school with a Master’s degree.  Below, he shares the backstory behind this powerful quote:

“17 years ago, he handed my classmates and I a Xerox copy of his diploma from UC Berkeley. I still don’t know where I got the courage from and what came over me, but I looked him dead in his eyes, shook his hand and told him that one day I would get a degree from Cal and return the favor of handing him a copy of my diploma.”

FCP Alum Juan Martinez at graduation from Berkeley’s School of Journalism

And the Oscar goes to YOU: Using video to tell stories

Written by FCP Communications on . Posted in Stuff We Like

hilton video 1The Oscars are coming soon.  If 2015’s entries have taught us anything, it’s the power of video to tell powerful stories.  Whether it’s Selma, American Sniper, or even Birdman, videos can capture a moment or an emotion better than just about any other communications tool.

Communicators in every field are using short-form videos to move the needle on key issues and inspire change. Here at Full Court Press we’ve created dozens of videos for clients.  We have seen this content help our partners reach targeted audiences and engage them with compelling stories.  With the Academy Awards around the corner, we thought we’d share some highlights from our film library.

For the Napa Valley Community Foundation we created a series of videos to broaden the narrative on immigration and to help the Napa community find a common language and vision.  We helped share powerful stories of immigrants who are deeply integrated and engaged in their communities.  Click here to watch Hugo’s story, Angela’s story, or Laura’s story.