Posts Tagged ‘stories’

Reporter Confidential: “What it’s like reporting in rural America?”

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press’s Dan Cohen recently interviewed Caitlin Fillmore – a former reporter and current nonprofit communications professional about her experiences reporting in Northern Iowa. Below is a fascinating look into her job as a rural reporter.  Caitlin now serves as the Executive Director of Association and Brand Advancement for the Central Coast YMCA in California.

Rural blog

Photo from just another day on the job — inside a Chinook helicopter

What inspired you to become a reporter?

I am the baby of five, so the allure of knowing something first and having people say to me, “I didn’t realize that!” was irresistible. I’ve also always had a natural affinity and passion for writing and a deep belief that everyone has a meaningful story worth telling, especially in underserved and forgotten places.

What was special about covering small-towns in northern Iowa?

In small towns, it’s all about “who your people are”. Every time I would introduce myself to someone or set up an interview, the second question was almost always, “Where are you from?” “Are you related to so-and-so?” That sometimes made it challenging to get the job done because I did not share DNA with anyone I was interviewing, but a welcome challenge because it provided a great foundation for my future career in philanthropy: know who you are, always be authentic and genuinely curious and build relationships built on trust.

FCP Celebrates Teacher Appreciation Week

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

This week is National Teacher Appreciation Week, and while teachers around the country will be treated to apples on desks and Starbucks giftcards, here at Full Court Press we’re honoring teachers by reflecting upon the powerful impact a teacher can have. In our work with education organizations such as EducationSuperHighway, Peralta Community College District, and the California Acceleration Project, we’ve seen how much work is being done to try to improve education systems. One thing we can agree upon is the need to appreciate, encourage, and cultivate more life-changing teachers like the ones we celebrate today.

Today and every day, FCP celebrates a lifelong love of learning, and a deep appreciation for those who teach and cultivate it. We had the FCP staff share some reflections on teachers who have had a lasting impact on them below:   

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Reporter Confidential: “Here’s what I wish people knew…”

Written by FCP Communications on . Posted in Stuff We Like

Brian-Fantana-panda

(Note: This is NOT the reporter in question)

 

We recently spent a quiet moment talking to a talented and harried local TV news reporter.  We asked, off the record, about what he/she likes about the job and more importantly, how we could help him/her do a better job of telling stories. We also wanted to share these insights with our clients and friends to ensure all of us are better prepared when we reach out to reporters.  Here’s what we heard…

What would you tell people you interview?

I wish they knew that the rehearsed answer and/or written statement that they read on camera sounds terrible. It will never get used on TV.  We are looking for a natural, heartfelt answer.

New Year, New Stories to Tell

Written by FCP Communications on . Posted in Stuff We Like

Kids Reading in Classroom_0

By: Sarah Hersh-Walker

We love stories. We love telling them, listening to them and writing them. Why? Stories are a fundamental part of the human experience and one of the most effective ways to communicate information. With that in mind, we’re constantly looking for ways to share stories, whether through news coverage or social media.

Do you have a story to tell? Read on for inspiration from FCP’s clients, friends and partners and how they are telling stories through op-eds, news articles, a book and social media.

A retired Bureau of Land Management employee writes in the San Bernardino Sun about why the Desert Renewable Energy Conservation Plan (DRECP) is critical to the future of California’s desert. We’re inspired by his description of visiting the desert with his family as a child and how the vast beauty of this place led to his 32 year career of public service at the Department of the Interior.

And the Oscar goes to YOU: Using video to tell stories

Written by FCP Communications on . Posted in Stuff We Like

hilton video 1The Oscars are coming soon.  If 2015’s entries have taught us anything, it’s the power of video to tell powerful stories.  Whether it’s Selma, American Sniper, or even Birdman, videos can capture a moment or an emotion better than just about any other communications tool.

Communicators in every field are using short-form videos to move the needle on key issues and inspire change. Here at Full Court Press we’ve created dozens of videos for clients.  We have seen this content help our partners reach targeted audiences and engage them with compelling stories.  With the Academy Awards around the corner, we thought we’d share some highlights from our film library.

For the Napa Valley Community Foundation we created a series of videos to broaden the narrative on immigration and to help the Napa community find a common language and vision.  We helped share powerful stories of immigrants who are deeply integrated and engaged in their communities.  Click here to watch Hugo’s story, Angela’s story, or Laura’s story.