Posts Tagged ‘social media’

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  

FCP Celebrates Earth Day

Written by FCP Communications on . Posted in Stuff We Like

This weekend the international community is celebrating the world’s 47th Earth Day. US Senator Gaylord Nelson created Earth Day to raise public awareness about environmental protection. The first Earth Day resulted in the creation of the Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. Now, Earth Day is celebrated around the world. It is as important as ever to advocate for environmental protections that are now under attack.

In honor of Earth Day, the FCP staff  is sharing some of our best communications tips for environmental clients— as well as the wisdom we’ve gained from working with them.


Dan’s Reflection: Connecting to the Community is Key

DC earth day

Dan working the Press Riser at the 1990 Earth Day celebration in New York’s Central Park

FCP helped an organization in the South Bay called Valley Verde launch their Plant, Eat, Share Campaign, with a goal to plant 20,000 gardens in the Silicon Valley area. The idea was to help Latino community members and families that were struggling financially to build gardens and grow their own vegetables. Not only would it help increase access to fresh fruits and vegetables, but it would teach a new generation about healthy eating and encourage families, across generations, to be outdoors together.

The lesson for us was in how to extrapolate the impact of one single backyard in San Jose to the larger goal of changing an entire community’s relationship with food and nature. We accomplished this with powerful and personal storytelling paired with key statistics that indicated that there was indeed an existing problem and that this initiative was a part of the solution.

It Takes Two: A Conversation on FCP, Two Years Later

Written by FCP Communications on . Posted in Stuff We Like

The Full Court Press team is celebrating a milestone this week: two years ago, Caitlin Scott (Senior Communications Counselor) and Audrey Baker (Communications Counselor) joined our team. A lot has changed over the past two years. Our state, our nation, and the world of communications are not the same. FCP sat down with Caitlin and Audrey to discuss how much has changed and what they’ve learned over the years.

Aniv blog

Trump’s Itchy Twitter Finger Making Charities Uneasy

Written by FCP Communications on . Posted in Stuff We Like

by Rebecca Koenig (Story posted 13-Feb-2017)

A note from Full Court Press: Recently, our very own Dan Cohen was featured prominently in an interview with the Chronicle of Philanthropy concerning one of the most daunting challenges a nonprofit can face: a Trump Twitter strike.  We were also excited to see our friend Beth Kanter quoted extensively as well.

Blog Phil

Nonprofits worry about three kinds of tweets from President Trump: lies, attacks, and even endorsements.

Donald Trump has added an unexpected role to the American presidency: Tweeter-in-Chief.

His 140-character dispatches are notable not just for their tone (aggressive) and time of composition (early morning) but also for their ability to move markets — at least momentarily — and steer public attention. A tweet about Lockheed Martin sent the aerospace company’s stock down 5 percent. Another, about Toyota’s plan to make cars at a new factory in Mexico, evaporated $2 billion from the company’s market value.

That has nonprofit leaders worried about what will happen if the president uses Twitter to target their organizations. It is not a far-fetched scenario: In 2012, businessman Trump did just that, slamming the executive directors of the U.S. Fund for Unicef and the American Red Cross over their pay — and citing incorrect compensation figures.

Now, such outbursts carry the weight of the most powerful perch in the world, and that unnerves nonprofits. As Erin Hennessy, vice president at TVP Communications, notes, President Trump’s tweets usher in “extreme scrutiny from the public.”

Responding to nonprofits’ fears, communications firms are scrambling to provide guidance on dealing with the president’s digital bully pulpit. They’re advising charities to draft social-media posts in anticipation of various possible scenarios, set up phone trees to expedite communication with major donors, and run drills testing their crisis-communications plans.

Full Court Press, which counts foundations such as the California Endowment and nonprofits including Alliance for Justice among its clients, held a staff meeting last week on the topic of Mr. Trump’s tweets. The aim, principal Dan Cohen said, is to start “rebooting our social-media training for the new world order.”

New FCP E-Book – Communications Strategies for the First 100 Days

Written by FCP Communications on . Posted in Stuff We Like

The first 100 days of the new administration will be an unrelenting stream of bad actions, bad actors, and bad outcomes. How can YOU prepare your social enterprise, non-profit or advocacy organization?

We share your concerns about the incoming administration. We share your desires to keep pushing a proactive and thoughtful agenda, even during a time of great challenge.

Your time is valuable. That’s why we’ve compiled some of our best thoughts to help you lead a communications effort for your organization through this transition.

Click here to download:  First 100 Days – FCP Communications Ebook

When you finish this e-book, you will:

  • Fearlessly communicate in a time of great chaos
  • Think differently about communicating your work to new audiences
  • Take specific actions to improve your efforts and empower your allies to do the same

Thank you for being supportive of Full Court Press Communications through the years. Please know we are always here to help you.

Dan Cohen & the Full Court Press Team / @FullCourtPress / @dcstpaul

Click here to download: First 100 Days – FCP Communications Ebook