Posts Tagged ‘public relations’

Beware the Ides of March— Communications Challenges You May Not See Coming

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

By Dan Cohen

Even the best laid communications plans are subject to forces seen and unseen. To that end, here are FCP’s ideas for managing surprises, trolls, traps, and friends who’ve turned on you:

The Question You Pray Doesn’t Get Asked:

All too often, it’s the fear of facing the question we hope we don’t have to answer that prevents us from speaking out or moving forward at all.  We have been called in to jump start marketing campaigns that were derailed because the clients could not or would not answer one key question.

Our counsel in that situation is to dig in. Identify the questions you dread. Find that answer to the most difficult question you face. One path forward is to convene five different colleagues who approach problems from unique perspectives and ask them to engage with the toughest questions an organization faces— eventually arriving at an answer all can live with. Share it across the organization, and create a fearless cadre of ambassadors. Don’t let a lack of preparedness or a fear of the worst case scenario keep you from raising your voice at all.

The Death of Caesar (1798) by Vincenzo Camuccini

International Women’s Day 2018

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

Today is International Women’s Day, a celebration of the social, economic, cultural, and political achievements of women, and a call for action to continue pushing for equality. This year, the theme for the official International Women’s Day is to #PressforProgress. We love that rather than looking back and celebrating the progress that some women have made, however momentous or incremental, we are instead looking forwards and pushing onward, together, for even more progress for all. This year, in honor of International Women’s Day, Full Court Press decided to put our heads together and brainstorm some of the advice we would give young women (or anyone!) looking to enter the workplace— be it in PR and communications or consulting. This is one small way of pressing for progress— to provide women with the tools and empowerment to push themselves, and to encourage the workplace, and society, to be a better, more just place for all.  

  

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.