Posts Tagged ‘pitch’

Reporter Confidential: “Here’s what I wish people knew…”

Written by FCP Communications on . Posted in Stuff We Like

Brian-Fantana-panda

(Note: This is NOT the reporter in question)

 

We recently spent a quiet moment talking to a talented and harried local TV news reporter.  We asked, off the record, about what he/she likes about the job and more importantly, how we could help him/her do a better job of telling stories. We also wanted to share these insights with our clients and friends to ensure all of us are better prepared when we reach out to reporters.  Here’s what we heard…

What would you tell people you interview?

I wish they knew that the rehearsed answer and/or written statement that they read on camera sounds terrible. It will never get used on TV.  We are looking for a natural, heartfelt answer.

Navigating an Old School Newspaper Institution – Five Things to Know about Editorial Boards

Written by FCP Communications on . Posted in communications, Stuff We Like

newspaper - xl

Within today’s quickly evolving media landscape there are still some institutions haven’t changed much. This is very much the case for newspaper editorials. Editorials are produced by a newspaper’s editorial board, the group of people who set the direction for a newspaper’s opinion pages. These boards evaluate which issues are so important for their readership that they should hear from the newspaper on them. They weigh in on political, health, environmental, and educational issues affecting their community.

A positive editorial from a newspaper on your issue shows third party validation from a respected community voice, and can be an evergreen resource for you to pull out when making your case before community stakeholders, elected officials, or government bodies. An editorial can plant a flag for your issue that you can refer back to again and again when demonstrating why your issue matters or why a particular action is necessary. A positive editorial is unique in that way – no other communications tactic provides such specific affirmation and authority for the community you are trying to reach.

Use Your Winter Break to Retool Your Pitch

Written by FCP Communications on . Posted in Stuff We Like

We are often in meetings with talented entrepreneurs who have great ideas but who have a hard time communicating them. Founders often have great vision, but are so deep in the weeds of solutions and jargon that they struggle to make their vision accessible to angel investors or journalists who don’t share the expertise.

With 2015 looming, now is a great time to take stock of how you are talking about your product, your company, or your vision. You can take a moment to challenge yourself to think about whether the way YOU want to communicate about your idea truly recognizes that there is someone on the other side of the conversation that you are trying to engage . . . and whether you are reaching them in a way that will drive action.

Great communicators are humble. They recognize it’s never about what they want to say. Instead, it’s about what the person on the other side of the conversation needs to hear in order for them to do what you want them to do.

Here are some suggestions on how to use the winter break to “up your game.”