Posts Tagged ‘oakland’

Reporter Confidential: Reporting in the Time of Trump

Written by FCP Communications on . Posted in Stuff We Like

Over a year into the Trump presidency, as we reflect on wild changes, the one constant has been Trump’s irresponsible and dangerous attacks on the press. An honest and diligent force for truth is more important than ever. So, one year in to this new administration, we’re reflecting on the ever-changing and yet evergreen role of the press. We sat down with local Pulitzer-winning reporters Dave DeBolt and Rob Salonga to hear their perspective on what it means to be a journalist during the Trump presidency.

 

East Bay Times reporters Matthias Gafni, Thomas Peele, Harry Harris, Erin Baldassari and David DeBolt react as they learn of their Pulitzer Prize win for breaking news at their office in downtown Oakland, Calif., on Monday, April 10, 2017. (Jane Tyska/Bay Area News Group)

Valentine’s Day: Reporters We Love

Written by FCP Communications on . Posted in Stuff We Like

This Valentine’s Day, we’re sending some love to our friends and colleagues in journalism. We’re grateful to them for their hard work and efforts to inform and educate the public. To express our gratitude to the reporters we count on to bring us our news every day, we asked the Full Court Press team to spread the love to a reporter they appreciate this Valentines’ Day.

 

Dan’s sending some love to Marcus Thompson and Tim Kawakami:

Life would not be worth living without Marcus Thompson (@ThompsonScribe) and Tim Kawakami (@timkawakami) of The Athletic.  Each brings insight and thoughtful analysis to this unique moment in time in Golden State Warriors History.  They elevated my understanding of this team, Steve Kerr’s leadership philosophy, and the changes in the modern game.  In addition, I am impressed by their fearless entry into podcasting in 2016-17 and then venturing off to launch The Athletic in 2017.  

Where We’re Donating For #GivingTuesday This Year

Written by FCP Communications on . Posted in Stuff We Like

#GivingTuesday is a relatively new phenomenon, and one that the Full Court Press team is thrilled to get behind. After its inaugural year in 2012, Giving Tuesday became the type of trend we love to see around the holiday season— one which encourages altruism and reflection. An antidote-like balance to the consumerism often surrounding the holidays, groups have coalesced around causes they care about, creating new movements such as Small Business Saturday and Giving Tuesday. The day serves to kick off the charitable season of holiday and end-of-year giving and reorient the focus of the holidays to practicing generosity.

In the past, FCP has provided communications tips for organizations looking to take advantage of the trend by creating a deluge of support. This year, to mark the occasion, the FCP team is sharing some of the organizations we’re looking forward to donating to this holiday season.  

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.

 

Peralta Brochure 2

 

In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.