Posts Tagged ‘oakland’

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  


The Power of a Teacher (from FCP Alum)

Written by FCP Communications on . Posted in Stuff We Like

This is a piece we requested from FCP Alum Juan Martinez. He posted a nugget about this on Facebook after his recent graduation from Cal’s Journalism school with a Master’s degree.  Below, he shares the backstory behind this powerful quote:

“17 years ago, he handed my classmates and I a Xerox copy of his diploma from UC Berkeley. I still don’t know where I got the courage from and what came over me, but I looked him dead in his eyes, shook his hand and told him that one day I would get a degree from Cal and return the favor of handing him a copy of my diploma.”

FCP Alum Juan Martinez at graduation from Berkeley’s School of Journalism

How about the Oakland Warriors?

Written by FCP Communications on . Posted in Stuff We Like

Oakland Warriors

(First published in Fall 2011 – but applicable as we await NBA Finals)

While we wait for the NBA to tip-off (in 2011), how about we discuss renaming the team to the Oakland Warriors?

In a non-scientific survey among my Facebook friends there is a near even split. As you might imagine, my friends from that city across the Bay raised a number of concerns while my 510 friends, and even ones from around the country saw the possibilities in renaming the team..

If you ask me, The Oakland Warriors has a fantastic ring to it.   It is recognition that Oakland is an economic force unto itself and a hat tip to the community who has supported it through lean and good years.

Long ago, the Warriors were affiliated with a city…Philadelphia.  My dad, a huge fan of the team, still talks about the direct link between the players, the people and the city.