#GivingTuesday is a relatively new phenomenon, and one that the Full Court Press team is thrilled to get behind. After its inaugural year in 2012, Giving Tuesday became the type of trend we love to see around the holiday season— one which encourages altruism and reflection. An antidote-like balance to the consumerism often surrounding the holidays, groups have coalesced around causes they care about, creating new movements such as Small Business Saturday and Giving Tuesday. The day serves to kick off the charitable season of holiday and end-of-year giving and reorient the focus of the holidays to practicing generosity.
In the past, FCP has provided communications tips for organizations looking to take advantage of the trend by creating a deluge of support. This year, to mark the occasion, the FCP team is sharing some of the organizations we’re looking forward to donating to this holiday season.