Posts Tagged ‘media relations’

What the Media Wants: An Opinion Editor’s Opinion on Op-eds

Written by FCP Communications on . Posted in Stuff We Like

Op-eds are one of the most powerful and persuasive tools you can use to reach your audience. Opinion pages are widely read by community leaders, elected officials, and other key decision-makers. One of Dan’s professors, Renee Hobbs once said, “the editorial page is where civic leaders go to have a discussion.”

Furthermore, the opinion page is a forum for individuals to publish their opinions.  Contrary to what you might think, your local newspaper WANTS to hear from you.

That being said, opinion editors do receive a lot of submissions— sometimes thousands — in a single week. So, you want your piece to be unique.

Some tips are fairly straightforward: make sure your piece doesn’t have typos, always spell and grammar-check, and always present something thoughtful and professional. But opinion editors also look beyond these basics when considering a piece for publication that may be less obvious to the uninitiated op-ed author.

We conferred with a local opinion pages editor we have worked with over the years, and are sharing four key elements editors look for when reviewing pieces submitted by local voices, as well as links to example op-eds that embody each element.

Reporter Confidential: “Here’s what I wish people knew…”

Written by FCP Communications on . Posted in Stuff We Like

Brian-Fantana-panda

(Note: This is NOT the reporter in question)

 

We recently spent a quiet moment talking to a talented and harried local TV news reporter.  We asked, off the record, about what he/she likes about the job and more importantly, how we could help him/her do a better job of telling stories. We also wanted to share these insights with our clients and friends to ensure all of us are better prepared when we reach out to reporters.  Here’s what we heard…

What would you tell people you interview?

I wish they knew that the rehearsed answer and/or written statement that they read on camera sounds terrible. It will never get used on TV.  We are looking for a natural, heartfelt answer.

Navigating an Old School Newspaper Institution – Five Things to Know about Editorial Boards

Written by FCP Communications on . Posted in communications, Stuff We Like

newspaper - xl

Within today’s quickly evolving media landscape there are still some institutions haven’t changed much. This is very much the case for newspaper editorials. Editorials are produced by a newspaper’s editorial board, the group of people who set the direction for a newspaper’s opinion pages. These boards evaluate which issues are so important for their readership that they should hear from the newspaper on them. They weigh in on political, health, environmental, and educational issues affecting their community.

A positive editorial from a newspaper on your issue shows third party validation from a respected community voice, and can be an evergreen resource for you to pull out when making your case before community stakeholders, elected officials, or government bodies. An editorial can plant a flag for your issue that you can refer back to again and again when demonstrating why your issue matters or why a particular action is necessary. A positive editorial is unique in that way – no other communications tactic provides such specific affirmation and authority for the community you are trying to reach.