Posts Tagged ‘marketing’

MARKETING INSIGHTS: TARGET RUTHLESSLY TO SUCCEED

Written by FCP Communications on . Posted in Stuff We Like

Target-photo

(Post created by Dan for LiveWorkOakland blog- a site dedicated to informing and empowering Oakland’s new economy)

It seems so counterintuitive, but to succeed as a marketer of ideas, products or services, I would argue that you have to decide first of all the people you DON’T want to reach. You are more likely to succeed when you throw around words like “ruthless,” “narrow,” and “relentless” to describe the targeting or winnowing you have done.

In most organizations resources for marketing and communications are scarce. But scarcity requires discipline.

MARKETING INSIGHTS CROWD-SOURCED FROM LOCAL EXPERTS

Written by FCP Communications on . Posted in Stuff We Like

shutterstock_158459390

This piece was posted at the new blog Live Work Oakland.  We were thrilled to be asked to participate.

You have a creative idea for a new company.  Your product or service may be anything from a business plan on a napkin to an early sample, or even a finished item.  Now what?

Entrepreneurs and their support networks face difficult choices on where to devote their time, energy, and financial resources. Often, branding and communications are not a priority, and companies have a lot of unanswered questions about how to invest in both. When is it too early?  When is it too late?  And frankly, what is branding and communications, and why should it matter to us?

We are asked these questions constantly by our friends in the business and social good communities. We have a few guiding principles, but in the interest of being innovative, we also crowd-sourced some thoughts from among our peers who can add some insights.