Posts Tagged ‘marketing’

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  


360 Degree View: Experiential Marketing

Written by FCP Communications on . Posted in Stuff We Like

SJSU

FCP team poses with the SJSU team following a successful SportsTech Symposium

We recently helped the amazing team at San Jose State University produce a SportsTech Symposium to explore how the evolution of sports technology has impacted the fan experience.

Scheduled to take place just 10 days before the Super Bowl, expectations were high and the excitement was palpable. In partnership with SJSU, we assembled an outstanding list of speakers that included experts in the fields of media, advertising, social media and fan experience optimization. The event covered topics such as: the business of sports journalism, the impact of social media on the fan experience and how sports marketing and advertising execs make decisions during events like SB50. 

MARKETING INSIGHTS: TARGET RUTHLESSLY TO SUCCEED

Written by FCP Communications on . Posted in Stuff We Like

Target-photo

(Post created by Dan for LiveWorkOakland blog- a site dedicated to informing and empowering Oakland’s new economy)

It seems so counterintuitive, but to succeed as a marketer of ideas, products or services, I would argue that you have to decide first of all the people you DON’T want to reach. You are more likely to succeed when you throw around words like “ruthless,” “narrow,” and “relentless” to describe the targeting or winnowing you have done.

In most organizations resources for marketing and communications are scarce. But scarcity requires discipline.

MARKETING INSIGHTS CROWD-SOURCED FROM LOCAL EXPERTS

Written by FCP Communications on . Posted in Stuff We Like

shutterstock_158459390

This piece was posted at the new blog Live Work Oakland.  We were thrilled to be asked to participate.

You have a creative idea for a new company.  Your product or service may be anything from a business plan on a napkin to an early sample, or even a finished item.  Now what?

Entrepreneurs and their support networks face difficult choices on where to devote their time, energy, and financial resources. Often, branding and communications are not a priority, and companies have a lot of unanswered questions about how to invest in both. When is it too early?  When is it too late?  And frankly, what is branding and communications, and why should it matter to us?

We are asked these questions constantly by our friends in the business and social good communities. We have a few guiding principles, but in the interest of being innovative, we also crowd-sourced some thoughts from among our peers who can add some insights.