Posts Tagged ‘higher education’

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.

 

Peralta Brochure 2

 

In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

360 Degree View: Experiential Marketing

Written by FCP Communications on . Posted in Stuff We Like

SJSU

FCP team poses with the SJSU team following a successful SportsTech Symposium

We recently helped the amazing team at San Jose State University produce a SportsTech Symposium to explore how the evolution of sports technology has impacted the fan experience.

Scheduled to take place just 10 days before the Super Bowl, expectations were high and the excitement was palpable. In partnership with SJSU, we assembled an outstanding list of speakers that included experts in the fields of media, advertising, social media and fan experience optimization. The event covered topics such as: the business of sports journalism, the impact of social media on the fan experience and how sports marketing and advertising execs make decisions during events like SB50. 

The Power of a Teacher (from FCP Alum)

Written by FCP Communications on . Posted in Stuff We Like

This is a piece we requested from FCP Alum Juan Martinez. He posted a nugget about this on Facebook after his recent graduation from Cal’s Journalism school with a Master’s degree.  Below, he shares the backstory behind this powerful quote:

“17 years ago, he handed my classmates and I a Xerox copy of his diploma from UC Berkeley. I still don’t know where I got the courage from and what came over me, but I looked him dead in his eyes, shook his hand and told him that one day I would get a degree from Cal and return the favor of handing him a copy of my diploma.”

FCP Alum Juan Martinez at graduation from Berkeley’s School of Journalism