Posts Tagged ‘experts’
3×3: Three Experts Answer Three Questions on Writing
Working in the communications field, writing— of emails, press releases, reports, memos, and pitches— becomes your bread and butter. Full Court Press sought out different approaches to writing, from experts in three different fields, to consider how writing differs in different industries, how young people can up their game and prepare for career success by improving their writing, and how we can continue to stay fresh and creative in our own approach to writing.
Thanks to our experts:
Matthias Gafni, @mgafni
Matthias Gafni is a Pulitzer Prize-winning investigative reporter for the Bay Area News Group. He has reported and edited for Bay Area newspapers since he graduated from UC Davis, covering courts, crime, environment, science, child abuse, education, county and city government, and corruption.
Akilah Monifa, @Kiki_Thinks
Akilah Monifa is Editor-in-Chief and Co-Founder/Co-Publisher of ARISE 2.0, a digital global publication with news, issues, and opinions impacting the LGBTQ of color community and allies. She also is a contributor for The Huffington Post, Progressive Media Project, and Divorced Moms. She has published two e-books, both collections of her essays.
Dan Cohen, @dcstpaul
Dan is a veteran public relations, political communications and media strategist.He founded Full Court Press Communications in 2001 with a vision of providing public relations, public affairs and crisis counsel to companies, foundations and nonprofits who wish to use strategic communications to make social change.
Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.
First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?
Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.
Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.
Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.
Dan Cohen, Full Court Press Communications, Founder: Leave nothing to chance. Start slowly. Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you. Some social media tools prioritize one-way communications while others are meant for back and forth. Choose wisely. And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.
Early in my career, I had the opportunity to work at General Mills. Working with leading and trusted brands like Cheerios, Wheaties, and Betty Crocker was an eye-opener and powerful learning experience.
May 1 is the anniversary of the original launch of Cheerios in 1941. In honor of Cheerio’s 76th anniversary, here are three reflections from my time in Minneapolis working at General Mills.
The Inheritance: Sometimes you build a brand, but sometimes you inherit one. Thousands of people worked for 50 years on the Cheerios “brand” long before I got there. And thousands more will continue to do so for years to come.
We recently spent a quiet moment talking to a talented and harried local TV news reporter. We asked, off the record, about what he/she likes about the job and more importantly, how we could help him/her do a better job of telling stories. We also wanted to share these insights with our clients and friends to ensure all of us are better prepared when we reach out to reporters. Here’s what we heard…
What would you tell people you interview?
I wish they knew that the rehearsed answer and/or written statement that they read on camera sounds terrible. It will never get used on TV. We are looking for a natural, heartfelt answer.