Posts Tagged ‘experts’

Reporter Confidential: Reporting in the Time of Trump

Written by FCP Communications on . Posted in Stuff We Like

Over a year into the Trump presidency, as we reflect on wild changes, the one constant has been Trump’s irresponsible and dangerous attacks on the press. An honest and diligent force for truth is more important than ever. So, one year in to this new administration, we’re reflecting on the ever-changing and yet evergreen role of the press. We sat down with local Pulitzer-winning reporters Dave DeBolt and Rob Salonga to hear their perspective on what it means to be a journalist during the Trump presidency.


East Bay Times reporters Matthias Gafni, Thomas Peele, Harry Harris, Erin Baldassari and David DeBolt react as they learn of their Pulitzer Prize win for breaking news at their office in downtown Oakland, Calif., on Monday, April 10, 2017. (Jane Tyska/Bay Area News Group)

Staff Spotlight: Caitlin Scott and Audrey Baker Celebrate Three Years with FCP!

Written by FCP Communications on . Posted in Stuff We Like

In March of 2015, Full Court Press welcomed both Caitlin Scott and Audrey Baker to the team. Now serving as Senior Communications Counselor and Communications Counselor respectively, Caitlin and Audrey have learned, grown, and contributed greatly while at FCP. While each serves a unique role, together they bring much wisdom, joyfulness, and liveliness to the office. From song development for “FCP the Musical” (which will remain forever ‘in production’) to a daily competition to throw their banana peels into the compost bin, the office would be a much less fun place without them. Today, they reflect on their three years with FCP by answering some questions for us.



What is one of the coolest things you’ve experienced or biggest accomplishments you’ve had at Full Court Press?

Caitlin (CS): One of my favorite days of my tenure at FCP was the Words to Action event at San Jose State University. We helped produce and staff the event, which launched the University’s Institute for the Study of Sport, Society and Social Change. I supported the stage manager running the show, and got to meet the events featured speakers: Jim Brown, Kareem Abdul-Jabbar, Harry Edwards, Tommie Smith, Takeo Spikes, Chris Webber, and Anquan Boldin. Meeting these people, who are not only sports stars and cultural icons, but activists for social change and racial equality, was an experience I’ll never forget.

Audrey (AB): The Vibe Solano CDC grant was one of the largest accomplishments I’ve experienced at FCP. As part of this grant, FCP was hired to lead in branding, developing, and executing a two-year public health awareness campaign. The campaign, VibeSolano, spread the word about efforts by Solano County to create healthier environments with and for residents. FCP created numerous social media campaigns, worked with reporters to publish dozens of articles and opinion pieces in local newspapers, and placed nearly $1 million in targeted paid advertising on TV, radio, cinema, digital, and social media.

Beware the Ides of March— Communications Challenges You May Not See Coming

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

By Dan Cohen

Even the best laid communications plans are subject to forces seen and unseen. To that end, here are FCP’s ideas for managing surprises, trolls, traps, and friends who’ve turned on you:

The Question You Pray Doesn’t Get Asked:

All too often, it’s the fear of facing the question we hope we don’t have to answer that prevents us from speaking out or moving forward at all.  We have been called in to jump start marketing campaigns that were derailed because the clients could not or would not answer one key question.

Our counsel in that situation is to dig in. Identify the questions you dread. Find that answer to the most difficult question you face. One path forward is to convene five different colleagues who approach problems from unique perspectives and ask them to engage with the toughest questions an organization faces— eventually arriving at an answer all can live with. Share it across the organization, and create a fearless cadre of ambassadors. Don’t let a lack of preparedness or a fear of the worst case scenario keep you from raising your voice at all.

The Death of Caesar (1798) by Vincenzo Camuccini

What the Media Wants: An Opinion Editor’s Opinion on Op-eds

Written by FCP Communications on . Posted in Stuff We Like

Op-eds are one of the most powerful and persuasive tools you can use to reach your audience. Opinion pages are widely read by community leaders, elected officials, and other key decision-makers. One of Dan’s professors, Renee Hobbs once said, “the editorial page is where civic leaders go to have a discussion.”

Furthermore, the opinion page is a forum for individuals to publish their opinions.  Contrary to what you might think, your local newspaper WANTS to hear from you.

That being said, opinion editors do receive a lot of submissions— sometimes thousands — in a single week. So, you want your piece to be unique.

Some tips are fairly straightforward: make sure your piece doesn’t have typos, always spell and grammar-check, and always present something thoughtful and professional. But opinion editors also look beyond these basics when considering a piece for publication that may be less obvious to the uninitiated op-ed author.

We conferred with a local opinion pages editor we have worked with over the years, and are sharing four key elements editors look for when reviewing pieces submitted by local voices, as well as links to example op-eds that embody each element.

Grassroots Organizing on the Right Side of Justice: Lessons Learned from DeRay Mckesson

Written by FCP Communications on . Posted in Stuff We Like

Last week, Full Court Press team member Caitlin Scott visited Inforum, an Innovation Lab at the Bay Area institution The Commonwealth Club. This event featured renowned activist DeRay Mckesson interviewed by Obama White House alumnus Dan Pfeiffer. Caitlin shares some key lessons and takeaways below.

Grassroots Organizing on the Right Side of Justice: Lessons Learned from DeRay Mckesson


DeRay Mckesson’s name is often in the news, and his weekly podcast “Pod Save the People” features robust and thoughtful discussions on current events — particularly those impacting marginalized communities. I admire DeRay’s ability to distill complicated and layered topics into a sensitive narrative that is digestible and actionable.

DeRay is one of my generation’s most important voices on American civil rights. He is a leader of the Black Lives Matter movement, a frequent target of conservative pundits, and one of less than a dozen people who Beyoncé follows on Twitter. But perhaps most importantly, DeRay has engaged a generation to advance racial justice at a time when the energy for political activism is electric, and the Trump administration is rapidly working to turn the clock back on civil rights.

While it would be a tall order to recount all of the wisdom DeRay imparted to his audience at the Commonwealth Club in a single blog post, here are the top five takeaways from DeRay for aspiring changemakers and grassroots organizers: