Posts Tagged ‘Environment’

Happy Centennial, National Park Service!

Written by FCP Communications on . Posted in Stuff We Like


This week we celebrated the 100th anniversary of the National Park Service, the agency that oversees natural wonders like Yosemite, Yellowstone and the Grand Canyon. Public lands have played such an important role over the past century, and not just in the opportunities they provide for recreation and respite. National parks, forests, monuments and wildlife refuges protect natural and cultural heritage, keep our air and water clean, and provide economic benefits for local communities.

But if there’s one thing we’d like to see grow and develop over the next 100 years of the National Park Service, it’s representation — the face of today’s America reflected on public lands. According to a poll released this week by New America Media and the Next 100 Coalition, 95 percent of our country’s voters of color believe it is important for young people to see their cultures and histories reflected in America’s public lands. That’s why four out of five respondents say they approve of President Obama’s commitment to protecting national public lands, and believe it’s important for the next president to continue improving access to America’s most treasured places for people of all cultures and backgrounds.  

The poll surveyed 900 African American, Latino and Asian Pacific American voters nationwide and received extensive media coverage in the days leading up to the Aug. 25 Centennial. Its findings challenge a perception that communities of color are uninterested in national public lands, a misconception rooted in studies reporting lower rates of outdoor engagement than that of Caucasian Americans.


Written by FCP Communications on . Posted in Stuff We Like

By: Audrey Baker

April 22, 2016 is the 46th Earth Day! To mark this moment we’ve asked our staff which environmental leaders, organizations and outdoor places inspire us to celebrate our earth. Below are some of our answers.Earth day shosh

Shoshanna’s response: I’m very inspired by 15 year old Xiuhtezcatl Tonatiuh, a youth climate-activist who is taking on climate change issues through music and performance. I first saw Xiuhtezcatl perform at PowerShift in 2013, where he and his brother awed the audience with the climate-focused music. For me, this young-man is a representation of hope for the next generation. Not to mention, he is from my hometown, Boulder, CO. So we have a deep and an unspoken mountain connection.

Earth Day AB

Audrey’s response: I spent the summers of 2011-2014 in the Sierra Nevada’s at UC Berkeley’s Alumni Camp, the Lair of the Golden Bear. The camp is located in beautiful Pinecrest, California off of Highway 108 in Tuolumne County. The giant pine trees, fields of flowers, Tuolumne Creek, and Pinecrest Lake make for a beautiful and inspiring home away from home. Over the years I’ve noticed changes to the climate of Pinecrest. Several feet of snow used to collect in the winter and would fill up the creek for the summer. However, there is far less snow now, which means the creek has much less water, and is completely dried up by August. Pinecrest is my reminder about the drastic climate changes our earth is going through, and my inspiration to continue to work to preserve our planet.

Turning Porter Ranch into a teachable moment on climate change (Interview Excerpt)

Written by FCP Communications on . Posted in Stuff We Like

Since Christmas, California’s Porter Ranch methane leak has been making headlines across the United States. We spoke to Dan Cohen of Full Court Press Communications, an Oakland-based public affairs firm, about ways to amplify the full story around this disaster and spur a larger discussion about climate change.

Sutton Eaves: Long before the Porter Ranch leak, climate advocates were raising concerns about the risks of natural gas including the way it’s extracted (fracking), related emissions (methane) and the misperception around its role as a clean or renewable resource (compared to solar and wind). Now that Porter Ranch is making headlines, what are the pros and cons of using the event to raise awareness/concern about the climate risks related to natural gas and methane? 

Dan Cohen: This is an important opportunity to do exactly that and the risks are minimal. Unlike fights over building pipelines, this is happening, this is a real-time disaster, and this is (for now) unsolvable. This is also so visceral. The infrared visuals are haunting and essential to making this invisible tragedy real. Those videos can and should be utilized to make the case that this “invisible” danger is all too real. This is also an item built for social media dissemination.

SE: Much of the coverage to date has been focused on human health impacts. How can communicators connect climate issues to the prevailing health narrative? 

DC: There are lots of lessons to be learned from how asthma advocates have leveraged and changed the conversation about air quality. The key is making the story as human, as granular, and as personal as possible. And then setting out very specific and measureable ways to solve the problem. In the case of Porter Ranch, having as many unique and different voices cataloguing the health impact might be powerful, but then also sharing a series of common sense solutions to guard against future accidents would be helpful.

Climate Access members can read the full interview.

New Year, New Stories to Tell

Written by FCP Communications on . Posted in Stuff We Like

Kids Reading in Classroom_0

By: Sarah Hersh-Walker

We love stories. We love telling them, listening to them and writing them. Why? Stories are a fundamental part of the human experience and one of the most effective ways to communicate information. With that in mind, we’re constantly looking for ways to share stories, whether through news coverage or social media.

Do you have a story to tell? Read on for inspiration from FCP’s clients, friends and partners and how they are telling stories through op-eds, news articles, a book and social media.

A retired Bureau of Land Management employee writes in the San Bernardino Sun about why the Desert Renewable Energy Conservation Plan (DRECP) is critical to the future of California’s desert. We’re inspired by his description of visiting the desert with his family as a child and how the vast beauty of this place led to his 32 year career of public service at the Department of the Interior.