Posts Tagged ‘communications’

It Takes Two: A Conversation on FCP, Two Years Later

Written by FCP Communications on . Posted in Stuff We Like

The Full Court Press team is celebrating a milestone this week: two years ago, Caitlin Scott (Senior Communications Counselor) and Audrey Baker (Communications Counselor) joined our team. A lot has changed over the past two years. Our state, our nation, and the world of communications are not the same. FCP sat down with Caitlin and Audrey to discuss how much has changed and what they’ve learned over the years.

Aniv blog

New FCP E-Book – Communications Strategies for the First 100 Days

Written by FCP Communications on . Posted in Stuff We Like

The first 100 days of the new administration will be an unrelenting stream of bad actions, bad actors, and bad outcomes. How can YOU prepare your social enterprise, non-profit or advocacy organization?

We share your concerns about the incoming administration. We share your desires to keep pushing a proactive and thoughtful agenda, even during a time of great challenge.

Your time is valuable. That’s why we’ve compiled some of our best thoughts to help you lead a communications effort for your organization through this transition.

Click here to download:  First 100 Days – FCP Communications Ebook

When you finish this e-book, you will:

  • Fearlessly communicate in a time of great chaos
  • Think differently about communicating your work to new audiences
  • Take specific actions to improve your efforts and empower your allies to do the same

Thank you for being supportive of Full Court Press Communications through the years. Please know we are always here to help you.

Dan Cohen & the Full Court Press Team
FCPCommunications.com / @FullCourtPress / @dcstpaul

Click here to download: First 100 Days – FCP Communications Ebook

Cracking the Code on Board and Executive Communications

Written by FCP Communications on . Posted in Stuff We Like

Nonprofit boards and their chief executives are often misaligned. Failure to collaborate effectively is almost assured when communication breaks down and usually results in an exasperated and exhausted executive along with disinterested board members.

So given that communications is essential to good governance, let’s “decode” some of the most common terms in governance and explore what they could mean for executives and their boards. I’ve organized this around key words that are used in board/executive discussions and how I believe they are “heard” by each party. As such, I’ll present the word, then what the executive is likely to hear or think, what the board member/board chair is likely to hear or think, and finally the opportunity opened up by the conversation.

1) The Word: Deficit
Executive: “LAYOFFS! OMG – this is totally not my fault. What do I do now?”

Board member: “My leader has been asleep at the wheel – a failure. It’s time for cuts or our organization is headed towards extinction.”

The opportunity: This can start a conversation on how one calibrates expectations for fiduciary responsibility of the board with the executive and her team’s abilities to manage against a budget.

And the Oscar goes to YOU: Using video to tell stories

Written by FCP Communications on . Posted in Stuff We Like

hilton video 1The Oscars are coming soon.  If 2015’s entries have taught us anything, it’s the power of video to tell powerful stories.  Whether it’s Selma, American Sniper, or even Birdman, videos can capture a moment or an emotion better than just about any other communications tool.

Communicators in every field are using short-form videos to move the needle on key issues and inspire change. Here at Full Court Press we’ve created dozens of videos for clients.  We have seen this content help our partners reach targeted audiences and engage them with compelling stories.  With the Academy Awards around the corner, we thought we’d share some highlights from our film library.

For the Napa Valley Community Foundation we created a series of videos to broaden the narrative on immigration and to help the Napa community find a common language and vision.  We helped share powerful stories of immigrants who are deeply integrated and engaged in their communities.  Click here to watch Hugo’s story, Angela’s story, or Laura’s story.

Five Communications Lessons from the ALS Ice Bucket Challenge

Written by FCP Communications on . Posted in Stuff We Like

Ice Bucket Challenge

by FCP Communications Counselor April Thomas @AprilBThomas

Unless you’ve been living on the moon, you’ve seen the Ice Bucket Challenge for ALS (Lou Gehrig’s Disease) sweep the internet over the past few weeks. With a simple concept and no marketing budget, over $5.5 million has been raised for the ALS Association.

In the marketing world the question on everyone’s mind is – how do I accomplish that for my cause? What is the secret formula that made this fundraising idea take off?

There are a number of lessons we can take away from this about how to make a fundraising campaign “go viral.”