Posts Tagged ‘communications’

10 Lessons from 12 Years in Philanthropic Communications

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

A Full Court Press former client and friend Marc Moorghen recently left his role as Communications Director at the Conrad N. Hilton Foundation. With the announcement of this news, Marc reflected upon his time at the Hilton Foundation, in the world of philanthropy, and beyond. FCP is sharing his lessons below, as they resonated with us and reflect a shared philosophy on communications and professional growth. Thank you, Marc, for sharing your wisdom!

by Marc Moorghen
@moorghen 
linkedin.com/in/moorghen/  

Today was my last day at the Conrad N. Hilton Foundation. After more than a dozen years working to improve people’s lives around the world, I thought it would be fitting to share a few hard-earned lessons that I picked up along the way. Advice is easy to dispense, but I think these recommendations apply to both personal and professional situations.

Image result for moorghen hilton foundation

1) Do your homework: no matter the situation, do some research, so that you know what you’re dealing with. Expect the unexpected; plan as much as you can.

2) Know your audience: understand who you are addressing and why. Try to learn as much as you can about them, so you can appeal to both their heads and their hearts.

3) Put yourself in other people’s shoes: take the time to learn what makes people tick — their hopes, dreams, fears and desires. This will help you calibrate your message.

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.

 

Peralta Brochure 2

 

In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

Reporter Confidential: “What it’s like reporting in rural America?”

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press’s Dan Cohen recently interviewed Caitlin Fillmore – a former reporter and current nonprofit communications professional about her experiences reporting in Northern Iowa. Below is a fascinating look into her job as a rural reporter.  Caitlin now serves as the Executive Director of Association and Brand Advancement for the Central Coast YMCA in California.

Rural blog

Photo from just another day on the job — inside a Chinook helicopter

What inspired you to become a reporter?

I am the baby of five, so the allure of knowing something first and having people say to me, “I didn’t realize that!” was irresistible. I’ve also always had a natural affinity and passion for writing and a deep belief that everyone has a meaningful story worth telling, especially in underserved and forgotten places.

What was special about covering small-towns in northern Iowa?

In small towns, it’s all about “who your people are”. Every time I would introduce myself to someone or set up an interview, the second question was almost always, “Where are you from?” “Are you related to so-and-so?” That sometimes made it challenging to get the job done because I did not share DNA with anyone I was interviewing, but a welcome challenge because it provided a great foundation for my future career in philanthropy: know who you are, always be authentic and genuinely curious and build relationships built on trust.

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  


Everything I Learned, I Learned at Cheerios

Written by FCP Communications on . Posted in Stuff We Like

Early in my career, I had the opportunity to work at General Mills. Working with leading and trusted brands like Cheerios, Wheaties, and Betty Crocker was an eye-opener and powerful learning experience.

May 1 is the anniversary of the original launch of Cheerios in 1941. In honor of Cheerio’s 76th anniversary, here are three reflections from my time in Minneapolis working at General Mills.

cheerios

 

The Inheritance:  Sometimes you build a brand, but sometimes you inherit one. Thousands of people worked for 50 years on the Cheerios “brand” long before I got there. And thousands more will continue to do so for years to come.