Posts Tagged ‘clients’

FCP Celebrates Earth Day: Our Favorite Public Lands (and the Work to Protect Them)

Written by FCP Communications on . Posted in Stuff We Like

Happy Earth Day from the team at Full Court Press! This year to honor the day, we plan to celebrate the work that we respect so much, and the work of many of our clients: efforts to conserve and protect our beautiful earth for future generations. Many of our country’s most beautiful places are protected and preserved in the form of public lands. This may take the form of national monuments, national parks, or national forests. It is important to protect these places so that our children and grandchildren can enjoy them the same way we do. Below, the FCP team shares some of our favorite public lands. We are so grateful to the people and organizations that work hard to safeguard these lands.

Audrey’s Favorite: Zion National Park

This summer I went to Zion National Park for the first time and was blown away. Located in southwest Utah nature preserve, this site is distinguished by Zion Canyon’s steep red cliffs. I got to hike iconic summits on the canyon ridge, and walk in the Virginia river narrows and see the emerald pools. Here’s a photo at the of Angel’s landing, which is at the top of Zion Canyon’s 270 million-year-old rock layers. I’m always humbled and thankful for our national parks and the people who are dedicated to preserving them – Earth Day is a great excuse to celebrate!

Staff Spotlight: Caitlin Scott and Audrey Baker Celebrate Three Years with FCP!

Written by FCP Communications on . Posted in Stuff We Like

In March of 2015, Full Court Press welcomed both Caitlin Scott and Audrey Baker to the team. Now serving as Senior Communications Counselor and Communications Counselor respectively, Caitlin and Audrey have learned, grown, and contributed greatly while at FCP. While each serves a unique role, together they bring much wisdom, joyfulness, and liveliness to the office. From song development for “FCP the Musical” (which will remain forever ‘in production’) to a daily competition to throw their banana peels into the compost bin, the office would be a much less fun place without them. Today, they reflect on their three years with FCP by answering some questions for us.

 

 

What is one of the coolest things you’ve experienced or biggest accomplishments you’ve had at Full Court Press?

Caitlin (CS): One of my favorite days of my tenure at FCP was the Words to Action event at San Jose State University. We helped produce and staff the event, which launched the University’s Institute for the Study of Sport, Society and Social Change. I supported the stage manager running the show, and got to meet the events featured speakers: Jim Brown, Kareem Abdul-Jabbar, Harry Edwards, Tommie Smith, Takeo Spikes, Chris Webber, and Anquan Boldin. Meeting these people, who are not only sports stars and cultural icons, but activists for social change and racial equality, was an experience I’ll never forget.

Audrey (AB): The Vibe Solano CDC grant was one of the largest accomplishments I’ve experienced at FCP. As part of this grant, FCP was hired to lead in branding, developing, and executing a two-year public health awareness campaign. The campaign, VibeSolano, spread the word about efforts by Solano County to create healthier environments with and for residents. FCP created numerous social media campaigns, worked with reporters to publish dozens of articles and opinion pieces in local newspapers, and placed nearly $1 million in targeted paid advertising on TV, radio, cinema, digital, and social media.

What the Media Wants: An Opinion Editor’s Opinion on Op-eds

Written by FCP Communications on . Posted in Stuff We Like

Op-eds are one of the most powerful and persuasive tools you can use to reach your audience. Opinion pages are widely read by community leaders, elected officials, and other key decision-makers. One of Dan’s professors, Renee Hobbs once said, “the editorial page is where civic leaders go to have a discussion.”

Furthermore, the opinion page is a forum for individuals to publish their opinions.  Contrary to what you might think, your local newspaper WANTS to hear from you.

That being said, opinion editors do receive a lot of submissions— sometimes thousands — in a single week. So, you want your piece to be unique.

Some tips are fairly straightforward: make sure your piece doesn’t have typos, always spell and grammar-check, and always present something thoughtful and professional. But opinion editors also look beyond these basics when considering a piece for publication that may be less obvious to the uninitiated op-ed author.

We conferred with a local opinion pages editor we have worked with over the years, and are sharing four key elements editors look for when reviewing pieces submitted by local voices, as well as links to example op-eds that embody each element.

10 Lessons from 12 Years in Philanthropic Communications

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

A Full Court Press former client and friend Marc Moorghen recently left his role as Communications Director at the Conrad N. Hilton Foundation. With the announcement of this news, Marc reflected upon his time at the Hilton Foundation, in the world of philanthropy, and beyond. FCP is sharing his lessons below, as they resonated with us and reflect a shared philosophy on communications and professional growth. Thank you, Marc, for sharing your wisdom!

by Marc Moorghen
@moorghen 
linkedin.com/in/moorghen/  

Today was my last day at the Conrad N. Hilton Foundation. After more than a dozen years working to improve people’s lives around the world, I thought it would be fitting to share a few hard-earned lessons that I picked up along the way. Advice is easy to dispense, but I think these recommendations apply to both personal and professional situations.

Image result for moorghen hilton foundation

1) Do your homework: no matter the situation, do some research, so that you know what you’re dealing with. Expect the unexpected; plan as much as you can.

2) Know your audience: understand who you are addressing and why. Try to learn as much as you can about them, so you can appeal to both their heads and their hearts.

3) Put yourself in other people’s shoes: take the time to learn what makes people tick — their hopes, dreams, fears and desires. This will help you calibrate your message.

The Future Looks Fast

Written by FCP Communications on . Posted in Stuff We Like

Last month, Full Court Press had the opportunity to support our client and friends from US Ignite at their annual US Ignite Application Summit in Austin, Texas. The three day summit showcases some of the country’s most forward thinking devices and applications for the world’s smart cities.

The deluge of information exchanged at the conference was somewhat overwhelming, so Caitlin Scott from our team (@caityscott) broke it down into the three top highlights about the next generation of smart, connected cities built on ultra high speed gigabit broadband infrastructure. From where we sit the future looks collaborative, fast, and diverse.

 

US Ignite Co-Founder and COO, Joe Kochan

 

Collaboration is Key

One of the many noteworthy panels at the US Ignite Application Summit featured technology officers from cities throughout the country. Each panelist had plenty of wisdom to share, but the pieces about collaboration stuck out in my mind.

Samir Saini, CIO of Atlanta pointed out that sharing and collaboration is a superpower among city leaders— I agree, and  would argue that sharing and collaboration is a superpower all humans possess but often underutilize. Seattle CIO Michael Mattmiller added onto this by saying that municipal CIOs are now being asked by local mayors and other elected officials to creatively use technology to solve non-technological problems such as closing the digital divide, leveraging big data to better serve the community, and more.

It may feel as though CIOs are being asked to solve the most pressing and intractable problems of communities. By collaborating and sharing knowledge across municipalities, CIOs in all corners of the country can learn from each other’s best practices and crowdsource solutions to solve these seemingly daunting problems. The US Ignite Applications Summit served as an excellent platform for relationship-building, knowledge-sharing, and an opportunity for experts to convene and learn from each other.