Posts Tagged ‘clients’

What the Media Wants: An Opinion Editor’s Opinion on Op-eds

Written by FCP Communications on . Posted in Stuff We Like

Op-eds are one of the most powerful and persuasive tools you can use to reach your audience. Opinion pages are widely read by community leaders, elected officials, and other key decision-makers. One of Dan’s professors, Renee Hobbs once said, “the editorial page is where civic leaders go to have a discussion.”

Furthermore, the opinion page is a forum for individuals to publish their opinions.  Contrary to what you might think, your local newspaper WANTS to hear from you.

That being said, opinion editors do receive a lot of submissions— sometimes thousands — in a single week. So, you want your piece to be unique.

Some tips are fairly straightforward: make sure your piece doesn’t have typos, always spell and grammar-check, and always present something thoughtful and professional. But opinion editors also look beyond these basics when considering a piece for publication that may be less obvious to the uninitiated op-ed author.

We conferred with a local opinion pages editor we have worked with over the years, and are sharing four key elements editors look for when reviewing pieces submitted by local voices, as well as links to example op-eds that embody each element.

10 Lessons from 12 Years in Philanthropic Communications

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

A Full Court Press former client and friend Marc Moorghen recently left his role as Communications Director at the Conrad N. Hilton Foundation. With the announcement of this news, Marc reflected upon his time at the Hilton Foundation, in the world of philanthropy, and beyond. FCP is sharing his lessons below, as they resonated with us and reflect a shared philosophy on communications and professional growth. Thank you, Marc, for sharing your wisdom!

by Marc Moorghen
@moorghen 
linkedin.com/in/moorghen/  

Today was my last day at the Conrad N. Hilton Foundation. After more than a dozen years working to improve people’s lives around the world, I thought it would be fitting to share a few hard-earned lessons that I picked up along the way. Advice is easy to dispense, but I think these recommendations apply to both personal and professional situations.

Image result for moorghen hilton foundation

1) Do your homework: no matter the situation, do some research, so that you know what you’re dealing with. Expect the unexpected; plan as much as you can.

2) Know your audience: understand who you are addressing and why. Try to learn as much as you can about them, so you can appeal to both their heads and their hearts.

3) Put yourself in other people’s shoes: take the time to learn what makes people tick — their hopes, dreams, fears and desires. This will help you calibrate your message.

The Future Looks Fast

Written by FCP Communications on . Posted in Stuff We Like

Last month, Full Court Press had the opportunity to support our client and friends from US Ignite at their annual US Ignite Application Summit in Austin, Texas. The three day summit showcases some of the country’s most forward thinking devices and applications for the world’s smart cities.

The deluge of information exchanged at the conference was somewhat overwhelming, so Caitlin Scott from our team (@caityscott) broke it down into the three top highlights about the next generation of smart, connected cities built on ultra high speed gigabit broadband infrastructure. From where we sit the future looks collaborative, fast, and diverse.

 

US Ignite Co-Founder and COO, Joe Kochan

 

Collaboration is Key

One of the many noteworthy panels at the US Ignite Application Summit featured technology officers from cities throughout the country. Each panelist had plenty of wisdom to share, but the pieces about collaboration stuck out in my mind.

Samir Saini, CIO of Atlanta pointed out that sharing and collaboration is a superpower among city leaders— I agree, and  would argue that sharing and collaboration is a superpower all humans possess but often underutilize. Seattle CIO Michael Mattmiller added onto this by saying that municipal CIOs are now being asked by local mayors and other elected officials to creatively use technology to solve non-technological problems such as closing the digital divide, leveraging big data to better serve the community, and more.

It may feel as though CIOs are being asked to solve the most pressing and intractable problems of communities. By collaborating and sharing knowledge across municipalities, CIOs in all corners of the country can learn from each other’s best practices and crowdsource solutions to solve these seemingly daunting problems. The US Ignite Applications Summit served as an excellent platform for relationship-building, knowledge-sharing, and an opportunity for experts to convene and learn from each other.

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.

 

Peralta Brochure 2

 

In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

FCP Celebrates Teacher Appreciation Week

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

This week is National Teacher Appreciation Week, and while teachers around the country will be treated to apples on desks and Starbucks giftcards, here at Full Court Press we’re honoring teachers by reflecting upon the powerful impact a teacher can have. In our work with education organizations such as EducationSuperHighway, Peralta Community College District, and the California Acceleration Project, we’ve seen how much work is being done to try to improve education systems. One thing we can agree upon is the need to appreciate, encourage, and cultivate more life-changing teachers like the ones we celebrate today.

Today and every day, FCP celebrates a lifelong love of learning, and a deep appreciation for those who teach and cultivate it. We had the FCP staff share some reflections on teachers who have had a lasting impact on them below:   

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