Posts Tagged ‘charity’

Where We’re Donating For #GivingTuesday This Year

Written by FCP Communications on . Posted in Stuff We Like

#GivingTuesday is a relatively new phenomenon, and one that the Full Court Press team is thrilled to get behind. After its inaugural year in 2012, Giving Tuesday became the type of trend we love to see around the holiday season— one which encourages altruism and reflection. An antidote-like balance to the consumerism often surrounding the holidays, groups have coalesced around causes they care about, creating new movements such as Small Business Saturday and Giving Tuesday. The day serves to kick off the charitable season of holiday and end-of-year giving and reorient the focus of the holidays to practicing generosity.

In the past, FCP has provided communications tips for organizations looking to take advantage of the trend by creating a deluge of support. This year, to mark the occasion, the FCP team is sharing some of the organizations we’re looking forward to donating to this holiday season.  

Supporting the Victims of Hurricane Harvey

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The scope and scale of Hurricane Harvey is unlike anything America has ever seen. Many may feel helpless in the face of such widespread destruction, upheaval, and suffering. Our hearts are aching at FCP for people several states away, and we began looking for ways to help.

 

Andrew Burton / The New York Times

 

National disaster relief organizations may be the first that come to mind, and often do great work, but it is important to be an informed donor. This includes considering hyperlocal relief efforts, looking beyond traditional charities, and directing resources to marginalized communities that may get overlooked by other efforts. We gathered some of the best resources we’ve seen to respond to Harvey— nonprofit relief, easy ways to give, and organizations doing much-needed work.

 

  • Round Up: Easiest way to give back to those in need? The modern-technology equivalence of giving your spare change. You can now round up your Lyft fare and donate the difference to the Red Cross Hurricane Relief.

 

  • Support Local Government: The Hurricane Harvey Relief Fund established by Houston’s mayor, Sylvester Turner, is administered by the Greater Houston Community Foundation and is accepting tax deductible flood relief donations for victims that have been affected by the recent floods.

 

Trump’s Itchy Twitter Finger Making Charities Uneasy

Written by FCP Communications on . Posted in Stuff We Like

by Rebecca Koenig (Story posted 13-Feb-2017)

A note from Full Court Press: Recently, our very own Dan Cohen was featured prominently in an interview with the Chronicle of Philanthropy concerning one of the most daunting challenges a nonprofit can face: a Trump Twitter strike.  We were also excited to see our friend Beth Kanter quoted extensively as well.

Blog Phil

Nonprofits worry about three kinds of tweets from President Trump: lies, attacks, and even endorsements.

Donald Trump has added an unexpected role to the American presidency: Tweeter-in-Chief.

His 140-character dispatches are notable not just for their tone (aggressive) and time of composition (early morning) but also for their ability to move markets — at least momentarily — and steer public attention. A tweet about Lockheed Martin sent the aerospace company’s stock down 5 percent. Another, about Toyota’s plan to make cars at a new factory in Mexico, evaporated $2 billion from the company’s market value.

That has nonprofit leaders worried about what will happen if the president uses Twitter to target their organizations. It is not a far-fetched scenario: In 2012, businessman Trump did just that, slamming the executive directors of the U.S. Fund for Unicef and the American Red Cross over their pay — and citing incorrect compensation figures.

Now, such outbursts carry the weight of the most powerful perch in the world, and that unnerves nonprofits. As Erin Hennessy, vice president at TVP Communications, notes, President Trump’s tweets usher in “extreme scrutiny from the public.”

Responding to nonprofits’ fears, communications firms are scrambling to provide guidance on dealing with the president’s digital bully pulpit. They’re advising charities to draft social-media posts in anticipation of various possible scenarios, set up phone trees to expedite communication with major donors, and run drills testing their crisis-communications plans.

Full Court Press, which counts foundations such as the California Endowment and nonprofits including Alliance for Justice among its clients, held a staff meeting last week on the topic of Mr. Trump’s tweets. The aim, principal Dan Cohen said, is to start “rebooting our social-media training for the new world order.”

OMG It’s Giving Tuesday! 6 Easy Communications Tips

Written by FCP Communications on . Posted in Stuff We Like

So, Giving Tuesday is November 29, 2016. Are you and your organization ready?

If you are in business, are you maximizing your public/private partnerships? If you are with a non-profit, are you ready to create a deluge of support? If you are philanthropy, are you ready to inspire others?

Is your answer “OMG no, it can’t possibly be Giving Tuesday again!” 

Here are a slew of easy-to-implement ideas for your organization. With a little push, you can put these into motion before Giving Tuesday arrives.

UNVEIL THE FUTURE (Visibility): 

Use the moment to quickly share plans for 2017 on the communications channels you control. Help itemize the top 3-5 things you will accomplish in the year ahead and ask for support. Your blog, social media, and email newsletters are your best path to reach potential donors and their networks. A peek into the future will help donors visualize where their money is going.

SEE THE FUTURE (Photos/Videos): 

You control the library of powerful photos (especially of people), along with video and even audio. Now is the time to break out your best stuff and share as content on all your platforms. This includes social, email newsletters, blogs, ads, signage, etc. Use this moment to help your audience (donors, partners, customers) develop a more visceral connection with your cause. Help them to see it, feel it, and hear it.

The FCP Giving Back Project

Written by FCP Communications on . Posted in Stuff We Like

mcupload_520d4dc122bf7     llama

This month, we banded together to make a donation from our office for the holidays. Inspired by the FCP mascot (a woolen “calming llama”) and our office-wide love of animals, we bundled donations through Heifer International to donate a llama to a family in need.

Heifer International provides llamas to families living at high altitudes in the Andes Mountains of South America where no other animals can withstand the harsh conditions. Their wool is prized around the world for being denser, warmer and softer than sheep wool — making it possible for families to earn a steady living by either selling the wool or making clothes and blankets. The donation of an animal like a llama can provide families with years of economic opportunities on top of their calcium rich milk. It’s a great cause that’s worth checking out.

We’re ending the year on a note of gratitude – a huge thank you to our clients, partners, and colleagues who helped make this a great year!