Posts Tagged ‘Campaigns’

3×3: Three Experts Answer Three Questions on Social Media

Written by FCP Communications on . Posted in Stuff We Like

Full Court Press sought out the perspectives of some social media experts on how they would answer some of the challenges faced by social enterprises looking to build up a social media presence. We discovered diverse and varied ways to navigate some of the trickiest social media challenges— from building a presence, to facing the trolls, to finding success.

3x3 blog

First, What Advice do you have for a social enterprise or business that is starting toes into advocacy on social media?

Ginna Green, ReThink Media, Managing Director, Money in Politics and Fair Courts: Be authentic. Be strategic. Be patient. And understand the explicit reason you are engaging in social media beyond the fact that everyone is doing it. Social media can feel like it is its own world, and that is true to an extent. But it is the world that we make it, an extension of ourselves, our brands, our personalities, distilled, but also expanded. To me this means a requirement that we are always our most true selves, as individuals and organizations, and is probably even more true for brands and firms than for just folks.

Alicia Trost, Bay Area Rapid Transit (BART), Communications Manager: Hone your message and workshop it to death until it is where you want it. Don’t just jump in and start tweeting what you think. Everything should come from your strategy message. Have facts, data, and examples at the ready to use at any given moment. Make sure you know where you can quickly point folks to more information. Anything you would say to the media on the record can be said on social. Humanize or at least visualize your advocacy using videos, pictures and graphics.  

Don’t just send out canned messages and retweet, you HAVE TO engage and have a conversation with people. If you do it correctly and at the right time, people will look at your timeline and see how you responded. BART has received earned media about the conversations we have had on Twitter and how they incorporated our strategic messaging.  

Dan Cohen, Full Court Press Communications, Founder:  Leave nothing to chance.  Start slowly.  Be humble. Ask your customers or audience where they are, what tools they use, and how they want to engage with you.  Some social media tools prioritize one-way communications while others are meant for back and forth.  Choose wisely.  And if there is one thing we’ve learned, its that you should seek to perfect your approach by trial and error and measurement on one channel before starting another.  


Everything I Learned, I Learned at Cheerios

Written by FCP Communications on . Posted in Stuff We Like

Early in my career, I had the opportunity to work at General Mills. Working with leading and trusted brands like Cheerios, Wheaties, and Betty Crocker was an eye-opener and powerful learning experience.

May 1 is the anniversary of the original launch of Cheerios in 1941. In honor of Cheerio’s 76th anniversary, here are three reflections from my time in Minneapolis working at General Mills.

cheerios

 

The Inheritance:  Sometimes you build a brand, but sometimes you inherit one. Thousands of people worked for 50 years on the Cheerios “brand” long before I got there. And thousands more will continue to do so for years to come.

Using Media to Spread the Word about Healthy Choices in Solano County

Written by FCP Communications on . Posted in Stuff We Like

 

solano pic

Over the last few months, FCP has been working with the Solano County Public Health department to launch a media campaign to promote healthy food and beverage options and smoke-free public spaces.  The campaign, Vibe Solano: For a Vibrant, Healthy Solano, officially launched December 1st and includes cable television, radio, digital banners, a revived website and other forms of interactive media to engage the community.

In the hopes of empowering residents of Solano County to take action, Vibe Solano focuses on making public and shared spaces smoke-free, encouraging more healthy food and drink options in grocery and corner stores, and working towards increased water access and consumption.

Check out the full list of current radio ads on our SoundCloud and the first of many commercial ads on our YouTube.

As the campaign continues into 2016, we’d like to share our roadmap of best practices for success:

1. Narrow your audience – our media outlets expand across hundreds of thousands of people, narrowing our audience for the campaign is essential for success. To best spread the word about Vibe Solano, we are focusing our initial wave of media outreach towards women 24-60, teens, and kids ages 6-11 through targeted media outlets.

2. Speak with the community, not at them – before we started implementing the media campaign, we spoke with over 30 health and wellness leaders in the community to hear what sorts of messages would appeal to the residents of Solano County. Given that it is one of the most diverse counties in the nation, we learned our messaging needs to be as accessible and welcoming as possible.

3. Spread the word. We reached out to the local press to be sure they knew about this important campaign launching. Our initial press release produced a number of features including this great coverage in a local paper.

4. Be prepared to measure success – as we disperse our message across a variety of mediums, having a plan to measure our impact is needed for success. We will monitor the number of website visits, ad clicks, and T.V. commercial and radio ad slots as metrics to determine the number of people we impacted with this media campaign.

We are thrilled to be working on this campaign and hope the messaging will affect positive, healthy choices in Solano County.

**The current campaign ads were provided by the Centers for Disease Control and Prevention (CDC) and funding for this campaign comes from a Cooperative Agreement between Health Promotion and Community Wellness and the CDC, entitled Partnerships to Improve Community Health (PICH). 

Last Chance to join us for “Campaigns for Good”

Written by FCP Communications on . Posted in Stuff We Like

PRSA San Francisco

Campaigns for Good

Tuesday, August 27, 2013
5:30 p.m.: Reception and Networking
6-7:30 p.m.: Program and Q&A

Are you a non-profit? A company that wants to do good in the world? One of the best ways to make a difference and expand your reach is by engaging and collaborating with your stakeholders. But disruptive technologies have changed how we work with journalists and engage stakeholders. While online campaigns are one way to expand our reach, they work best when part of well-planned strategies that include outlets for increasing visibility, funds and thought leadership for your organization and your cause.

Lisa Fasano, Communications Director with Bay Area Air Quality Management District, Lesley Mansford, Executive Director of Razoo, and Lawrence Grodeska from Change.org, will share lessons learned and relatable anecdotes in a changing world on building partnerships, mobilizing people and raising dollars to make a difference.  This will be a lively discussion moderated by Dan Cohen, head of FCP Communications.

Register here:  http://www.prsasf.org/events/31/

Look for summary/blog post from us after the event.  It’s going to be great.