Jack London Square

The Challenge


Ellis Partners, a commercial real estate and development firm based in the Bay Area, reached out to Full Court Press when they needed media relations and communications support for Jack London Square in Oakland, California. The firm was seeking first to highlight the groundbreaking of the iconic Jack London Market and then to highlight the square and the entrepreneurs and restaurants that chose to call it home.

Our Work

FCP worked with Ellis to host a “Launch” event featuring the leading politicians and business leaders of the day. FCP then built on its relationship with local business reporters to bring attention to the many new tenants, developments and events in Jack London Square – from food festivals, to restaurant openings to businesses that were moving into the region. We worked with Jack London Square representatives to draft press releases and calendar listings and were called upon to engage in media outreach and to handle media inquiries. Throughout this effort, FCP relentlessly promoted the unique and special qualities of Jack London Square and Oakland.

The Result

FCP’s efforts to promote Jack London Square and its new activities and businesses paid off. The development was featured in articles throughout the East Bay and received newspaper, TV and radio coverage. Coverage of Jack London Square can be seen in the San Francisco Business Times, San Francisco Chronicle, Oakland Magazine, Oakland Tribune. There were also national “feature” articles about the development.