Dan is a veteran public relations, political communications and media strategist. He applied his belief in brand-building public relations to all of the General Mills Brands including Wheaties, Cheerios, Box Tops for Education & Betty Crocker. His work at General Mills in the mid-1990’s was recognized by the Wall Street Journal as being on the forefront of leveraging brands to greater PR success.
Dan currently guides FCP’s efforts to assist its clients as they seek solutions as diverse as universal children’s health insurance coverage to finding new ways to discuss and engage communities on difficult issues such as immigration and environmental reform.
Dan has also led FCP’s efforts to develop curricula that empowers individuals and organizations to maximize their use of social media as a do-it-yourself platform for echoing key messaging and creating new connections to target audiences. He has trained executive leaders and grassroots activists across the West.
Dan has been a political consultant for initiatives and Democratic candidates for offices from mayor to Congress. He was recently named by the East Bay Business Journal as one of its “40 under 40.” Dan is a licensed attorney but chooses to practice strategic communications … his passion.