California Coverage and Health Initiatives (CCHI) reached out to FCP when their network of local Coverage and Health Initiatives (CHIs) expressed an interest in amplifying their social media presence. FCP took on the challenge of helping six county-based CHI’s build organizational capacity and buy-in on social media. We were also tasked with helping each organization identify discrete ways in which social media platforms could help them fulfill their mission and connect with their target audience as well as potential funders.
FCP collaborated with CCHI to establish a social media support system that built on local CHI’s enthusiasm for social media while addressing the different levels of social media knowledge within each organization. FCP developed content-rich social media webinars, trainings and instruction guides to help each organization set up and manage their social media accounts. FCP also placed special emphasis on one-on-one strategy sessions and trainings to address the different needs of each of the organizations. Finally, FCP developed a close-out report to track each organization’s social media goals and accomplishments. The report also contained tips and recommendations to help CCHI continue supporting and advancing each local CHI’s social media efforts.
FCP’s work strengthened each organization’s knowledge about social media and helped them take tangible steps towards establishing a stronger social media presence. FCP also identified new avenues of communication to help local CHIs engage with the audiences they identified as important for their work. By the end of the project, all of the organizations had set up social media accounts on Facebook and Twitter and a majority had laid out social media plans that included developing videos, share graphics and social media campaigns.