Beware the Ides of March— Communications Challenges You May Not See Coming

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

By Dan Cohen

Even the best laid communications plans are subject to forces seen and unseen. To that end, here are FCP’s ideas for managing surprises, trolls, traps, and friends who’ve turned on you:

The Question You Pray Doesn’t Get Asked:

All too often, it’s the fear of facing the question we hope we don’t have to answer that prevents us from speaking out or moving forward at all.  We have been called in to jump start marketing campaigns that were derailed because the clients could not or would not answer one key question.

Our counsel in that situation is to dig in. Identify the questions you dread. Find that answer to the most difficult question you face. One path forward is to convene five different colleagues who approach problems from unique perspectives and ask them to engage with the toughest questions an organization faces— eventually arriving at an answer all can live with. Share it across the organization, and create a fearless cadre of ambassadors. Don’t let a lack of preparedness or a fear of the worst case scenario keep you from raising your voice at all.

The Death of Caesar (1798) by Vincenzo Camuccini

International Women’s Day 2018

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

Today is International Women’s Day, a celebration of the social, economic, cultural, and political achievements of women, and a call for action to continue pushing for equality. This year, the theme for the official International Women’s Day is to #PressforProgress. We love that rather than looking back and celebrating the progress that some women have made, however momentous or incremental, we are instead looking forwards and pushing onward, together, for even more progress for all. This year, in honor of International Women’s Day, Full Court Press decided to put our heads together and brainstorm some of the advice we would give young women (or anyone!) looking to enter the workplace— be it in PR and communications or consulting. This is one small way of pressing for progress— to provide women with the tools and empowerment to push themselves, and to encourage the workplace, and society, to be a better, more just place for all.  


10 Lessons from 12 Years in Philanthropic Communications

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

A Full Court Press former client and friend Marc Moorghen recently left his role as Communications Director at the Conrad N. Hilton Foundation. With the announcement of this news, Marc reflected upon his time at the Hilton Foundation, in the world of philanthropy, and beyond. FCP is sharing his lessons below, as they resonated with us and reflect a shared philosophy on communications and professional growth. Thank you, Marc, for sharing your wisdom!

by Marc Moorghen

Today was my last day at the Conrad N. Hilton Foundation. After more than a dozen years working to improve people’s lives around the world, I thought it would be fitting to share a few hard-earned lessons that I picked up along the way. Advice is easy to dispense, but I think these recommendations apply to both personal and professional situations.

Image result for moorghen hilton foundation

1) Do your homework: no matter the situation, do some research, so that you know what you’re dealing with. Expect the unexpected; plan as much as you can.

2) Know your audience: understand who you are addressing and why. Try to learn as much as you can about them, so you can appeal to both their heads and their hearts.

3) Put yourself in other people’s shoes: take the time to learn what makes people tick — their hopes, dreams, fears and desires. This will help you calibrate your message.

Supporting the Victims of Hurricane Harvey

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized


The scope and scale of Hurricane Harvey is unlike anything America has ever seen. Many may feel helpless in the face of such widespread destruction, upheaval, and suffering. Our hearts are aching at FCP for people several states away, and we began looking for ways to help.


Andrew Burton / The New York Times


National disaster relief organizations may be the first that come to mind, and often do great work, but it is important to be an informed donor. This includes considering hyperlocal relief efforts, looking beyond traditional charities, and directing resources to marginalized communities that may get overlooked by other efforts. We gathered some of the best resources we’ve seen to respond to Harvey— nonprofit relief, easy ways to give, and organizations doing much-needed work.


  • Round Up: Easiest way to give back to those in need? The modern-technology equivalence of giving your spare change. You can now round up your Lyft fare and donate the difference to the Red Cross Hurricane Relief.


  • Support Local Government: The Hurricane Harvey Relief Fund established by Houston’s mayor, Sylvester Turner, is administered by the Greater Houston Community Foundation and is accepting tax deductible flood relief donations for victims that have been affected by the recent floods.


A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized


The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.


Peralta Brochure 2


In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.