10 Lessons from 12 Years in Philanthropic Communications

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

A Full Court Press former client and friend Marc Moorghen recently left his role as Communications Director at the Conrad N. Hilton Foundation. With the announcement of this news, Marc reflected upon his time at the Hilton Foundation, in the world of philanthropy, and beyond. FCP is sharing his lessons below, as they resonated with us and reflect a shared philosophy on communications and professional growth. Thank you, Marc, for sharing your wisdom!

by Marc Moorghen
@moorghen 
linkedin.com/in/moorghen/  

Today was my last day at the Conrad N. Hilton Foundation. After more than a dozen years working to improve people’s lives around the world, I thought it would be fitting to share a few hard-earned lessons that I picked up along the way. Advice is easy to dispense, but I think these recommendations apply to both personal and professional situations.

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1) Do your homework: no matter the situation, do some research, so that you know what you’re dealing with. Expect the unexpected; plan as much as you can.

2) Know your audience: understand who you are addressing and why. Try to learn as much as you can about them, so you can appeal to both their heads and their hearts.

3) Put yourself in other people’s shoes: take the time to learn what makes people tick — their hopes, dreams, fears and desires. This will help you calibrate your message.

Supporting the Victims of Hurricane Harvey

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The scope and scale of Hurricane Harvey is unlike anything America has ever seen. Many may feel helpless in the face of such widespread destruction, upheaval, and suffering. Our hearts are aching at FCP for people several states away, and we began looking for ways to help.

 

Andrew Burton / The New York Times

 

National disaster relief organizations may be the first that come to mind, and often do great work, but it is important to be an informed donor. This includes considering hyperlocal relief efforts, looking beyond traditional charities, and directing resources to marginalized communities that may get overlooked by other efforts. We gathered some of the best resources we’ve seen to respond to Harvey— nonprofit relief, easy ways to give, and organizations doing much-needed work.

 

  • Round Up: Easiest way to give back to those in need? The modern-technology equivalence of giving your spare change. You can now round up your Lyft fare and donate the difference to the Red Cross Hurricane Relief.

 

  • Support Local Government: The Hurricane Harvey Relief Fund established by Houston’s mayor, Sylvester Turner, is administered by the Greater Houston Community Foundation and is accepting tax deductible flood relief donations for victims that have been affected by the recent floods.

 

A Bright Future for East Bay Students: Peralta Community College District Passes Torch for Career Pathways Consortium

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

 

The challenge: How can we communicate the efforts of multiple educational institutions working together to create pathways for students to college and career in one coherent story?

The lesson: sometimes people tell their own story best. When a project like East Bay Career Pathways is rooted in establishing relationships, building a community, and serving others, its narrative should reflect that by shining a spotlight on the people who made it possible.

 

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In 2014, the East Bay Career Pathways (EBCP) consortium, led by the Peralta Community College District, was awarded a $15 million grant from California Department of Education to develop a network of K-12, community college, and workforce intermediary organizations. The work aimed to connect the groups to build ‘career pathways’ that would link high school and college-aged students with the skills, resources, and training needed to take advantage of opportunities to work in in-demand fields in their community. This work is particularly needed in the Bay Area, where growing prosperity has not been shared by all, and often overlooks local communities. As their grant work drew to a close, EBCP partnered with Full Court Press to find a way to tell this story and share their successes.

FCP Celebrates Teacher Appreciation Week

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

This week is National Teacher Appreciation Week, and while teachers around the country will be treated to apples on desks and Starbucks giftcards, here at Full Court Press we’re honoring teachers by reflecting upon the powerful impact a teacher can have. In our work with education organizations such as EducationSuperHighway, Peralta Community College District, and the California Acceleration Project, we’ve seen how much work is being done to try to improve education systems. One thing we can agree upon is the need to appreciate, encourage, and cultivate more life-changing teachers like the ones we celebrate today.

Today and every day, FCP celebrates a lifelong love of learning, and a deep appreciation for those who teach and cultivate it. We had the FCP staff share some reflections on teachers who have had a lasting impact on them below:   

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5 Tips for Buying Twitter Ads

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

Photo via SumAll Blog

With this post, FCP officially welcomes Shoshanna Howard to the team. Follow her at @sho_how.  Look for her bio on this website and a fun “hello” post coming soon.

FCP was recently tasked with a great opportunity to provide one of our clients with a robust and effective Twitter campaign to increase Tweet Engagements through advertising. Twitter Ads is a fairly new marketing and advertising tool that can be used in many ways.

For this particular campaign we were focused on getting as many targeted retweets as possible.  We used Twitter Ads to show elected officials that their decision on a recent bill was noticed by their constituents. It proved to be a great success and we learned five key points that we’d like share.