The results are in – FCP’s March Madness pool

Written by FCP Communications on . Posted in Stuff We Like

At FCP, basketball is in our blood.  Little-known fact: the name Full Court Press was inspired by the many Saturdays Dan and his Dad spent watching “triple-headers” of Big 5 basketball at Philadelphia’s famed Palestra.

So it’s no surprise that FCP has an annual March Madness Pool – this year we year celebrated our 10th Anniversary pool.

We are pleased to announce the winner of the 2013 pool.  Dr. Eliza “Pippa” Shulman is a Boston doctor, a mom, and an activist for health reform.  She is also the sister of FCP’s first employee – Alex Shulman.  Pippa bested a dozen participants and for her victory, FCP will make a donation to Alameda County Meals on Wheels in her name.  Kudos to Pippa for her basketball knowledge!


Meet Pablo

Written by FCP Communications on . Posted in Stuff We Like

Meet Pablo, our latest animal visitor to FCP’s headquarters. He’s a Boston Terrier who loves rope toys, fresh water, and California media lists. In his free time, Pablo dabbles in message development and ambassador training.

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Capturing Public Events

Written by FCP Communications on . Posted in Stuff We Like

Last week the Health and Human Services Network of California held a Day of Action at the Capitol to coincide with the CalWORKs hearing in the Assembly. With a message to “Restore, Rebuild, and Reinvest in California’s social safety net,” the Network gathered advocates from around the state with moving stories about the importance of this poverty-fighting program. We put together a quick Facebook photo album of the day’s events (click the link to check it out).

Do you have a public event or a rally coming up? We wanted to share a few tips for taking great photographs:

  1. Fill the frame. When taking crowd shots, zoom in to fill the frame of your photo with your advocates, banners, and signs. This will help convey the spirit of your event.
  2. Take individual portraits as well as crowd shots. Shots with one, two, or three advocates at your event are often going to be more compelling than a larger group shot.
  3. Look for bright colors. Bright, colorful photographs will draw your audience in.
  4. Bring the best camera you’ve got. A digital camera is a better option than an iPhone for sending shots to media or using in materials, but smartphone photos work well for social media – especially if you are posting or live-tweeting directly from the event.
  5. Take more photos than you think you’ll need. It’s always better to have more choices to pull from later, and you’ll get to use the best versions of each shot.

The Full Court Press Team