Trump’s Itchy Twitter Finger Making Charities Uneasy

Written by FCP Communications on . Posted in Stuff We Like

by Rebecca Koenig (Story posted 13-Feb-2017)

A note from Full Court Press: Recently, our very own Dan Cohen was featured prominently in an interview with the Chronicle of Philanthropy concerning one of the most daunting challenges a nonprofit can face: a Trump Twitter strike.  We were also excited to see our friend Beth Kanter quoted extensively as well.

Blog Phil

Nonprofits worry about three kinds of tweets from President Trump: lies, attacks, and even endorsements.

Donald Trump has added an unexpected role to the American presidency: Tweeter-in-Chief.

His 140-character dispatches are notable not just for their tone (aggressive) and time of composition (early morning) but also for their ability to move markets — at least momentarily — and steer public attention. A tweet about Lockheed Martin sent the aerospace company’s stock down 5 percent. Another, about Toyota’s plan to make cars at a new factory in Mexico, evaporated $2 billion from the company’s market value.

That has nonprofit leaders worried about what will happen if the president uses Twitter to target their organizations. It is not a far-fetched scenario: In 2012, businessman Trump did just that, slamming the executive directors of the U.S. Fund for Unicef and the American Red Cross over their pay — and citing incorrect compensation figures.

Now, such outbursts carry the weight of the most powerful perch in the world, and that unnerves nonprofits. As Erin Hennessy, vice president at TVP Communications, notes, President Trump’s tweets usher in “extreme scrutiny from the public.”

Responding to nonprofits’ fears, communications firms are scrambling to provide guidance on dealing with the president’s digital bully pulpit. They’re advising charities to draft social-media posts in anticipation of various possible scenarios, set up phone trees to expedite communication with major donors, and run drills testing their crisis-communications plans.

Full Court Press, which counts foundations such as the California Endowment and nonprofits including Alliance for Justice among its clients, held a staff meeting last week on the topic of Mr. Trump’s tweets. The aim, principal Dan Cohen said, is to start “rebooting our social-media training for the new world order.”

New FCP E-Book – Communications Strategies for the First 100 Days

Written by FCP Communications on . Posted in Stuff We Like

The first 100 days of the new administration will be an unrelenting stream of bad actions, bad actors, and bad outcomes. How can YOU prepare your social enterprise, non-profit or advocacy organization?

We share your concerns about the incoming administration. We share your desires to keep pushing a proactive and thoughtful agenda, even during a time of great challenge.

Your time is valuable. That’s why we’ve compiled some of our best thoughts to help you lead a communications effort for your organization through this transition.

Click here to download:  First 100 Days – FCP Communications Ebook

When you finish this e-book, you will:

  • Fearlessly communicate in a time of great chaos
  • Think differently about communicating your work to new audiences
  • Take specific actions to improve your efforts and empower your allies to do the same

Thank you for being supportive of Full Court Press Communications through the years. Please know we are always here to help you.

Dan Cohen & the Full Court Press Team
FCPCommunications.com / @FullCourtPress / @dcstpaul

Click here to download: First 100 Days – FCP Communications Ebook

3 Ways to Protect Your Priorities and Passions in the Face of a Trump Presidency

Written by FCP Communications on . Posted in Stuff We Like

The maxim that all politics is local will take on a new meaning in Trumpland. He is a leader with zero interest in details and his staff will spend four years fighting among themselves, all while Congress attempts to enact an agenda focused on GOP 101 (Tax Cuts, etc). In this environment, how can you win? And how can you use the upcoming holidays to prepare yourself and your teams?

Fight and Win Locally:  For non-profits and philanthropies, this first means identifying early “wins” to expand on what you’ve accomplished in the last eight years as you prepare for a different policy environment. Then it means pivoting to active defense of what matters most while continuing to relentlessly engage decision-makers on why your position is best for them. From 2000-2008, advocates in California fought and changed policies to provide voluntary, universal preschool at the local level and built towards statewide policy using policy, advocacy and local community wins in spite of a hostile presidency. How can you do the same? 

OMG It’s Giving Tuesday! 6 Easy Communications Tips

Written by FCP Communications on . Posted in Stuff We Like

So, Giving Tuesday is November 29, 2016. Are you and your organization ready?

If you are in business, are you maximizing your public/private partnerships? If you are with a non-profit, are you ready to create a deluge of support? If you are philanthropy, are you ready to inspire others?

Is your answer “OMG no, it can’t possibly be Giving Tuesday again!” 

Here are a slew of easy-to-implement ideas for your organization. With a little push, you can put these into motion before Giving Tuesday arrives.

UNVEIL THE FUTURE (Visibility): 

Use the moment to quickly share plans for 2017 on the communications channels you control. Help itemize the top 3-5 things you will accomplish in the year ahead and ask for support. Your blog, social media, and email newsletters are your best path to reach potential donors and their networks. A peek into the future will help donors visualize where their money is going.

SEE THE FUTURE (Photos/Videos): 

You control the library of powerful photos (especially of people), along with video and even audio. Now is the time to break out your best stuff and share as content on all your platforms. This includes social, email newsletters, blogs, ads, signage, etc. Use this moment to help your audience (donors, partners, customers) develop a more visceral connection with your cause. Help them to see it, feel it, and hear it.

HEAR THE FUTURE (Storytelling):

Use this moment to tell a story of impact that puts a human face on your organization’s work. Ground this story in the experience of one person and how their life has been affected by the work your organization does. Share this story in as many ways as possible – website, email, social, word of mouth, and through media.

FIX THE FUTURE (Rebooting): 

Each of us has an organizational weak spot when it comes to communications. Perhaps it’s a languishing social media channel that you started (I see you, Instagram) but that never fully realized its potential. Perhaps it’s a call center that just doesn’t share the love with inbound calls the way it used to. In the next week or so, commit to a 14-day strategy to reboot that platform with compelling content – including the stories you are telling and multimedia you are gathering

SEEK WISDOM (Ask Questions):

Giving isn’t just about the $$. It’s about building a knowledge base on how to engage with your key audiences. Use the moment to ask questions of your key audiences. Engage them on social media (Facebook, Twitter, Instagram, blog posts) by asking questions that prompt a response. “What are you thankful for in your community? Who in your life are you thankful for?”

The goal is to engage your audience in a conversation and deepen their ties with your efforts.

Bonus points if you mobilize this conversation around a hashtag or common venue. Successful giving is both socially motivated and influenced, therefore people who engage in conversation are more likely to follow through with action.

DON’T FLY SOLO – JOIN A RAFTER OF TURKEYS:

Generosity is easy. You don’t need to go it alone. You still have time to tap into partners, peers, vendors and allies to engage in mutually beneficial communications efforts. Use the moment to build momentum around a shared call to action. Maximize these relationships to reach farther and build a broader sense of community. Use the moment to identify opportunities to author a joint op-ed, co-sponsor a community event or cross-promote each other’s organizations in your respective newsletters and social media platforms.

Happy Holidays from Full Court Press Communications

In the Heart of Trump Country – the making of Michael Moore’s Latest Film

Written by FCP Communications on . Posted in Stuff We Like

 

Terri the Newscaster

This is a piece by Terri Hardesty of Know it All Media (Consultant to FCP)

There’s nothing like putting a film together in 11 days — the scrambling, chaos and excitement that ensues from working on a tight deadline. It all started with a call from Michael Moore’s producer.

“Can you be in Wilmington, Ohio next week?”