By Dan Cohen
Even the best laid communications plans are subject to forces seen and unseen. To that end, here are FCP’s ideas for managing surprises, trolls, traps, and friends who’ve turned on you:
The Question You Pray Doesn’t Get Asked:
All too often, it’s the fear of facing the question we hope we don’t have to answer that prevents us from speaking out or moving forward at all. We have been called in to jump start marketing campaigns that were derailed because the clients could not or would not answer one key question.
Our counsel in that situation is to dig in. Identify the questions you dread. Find that answer to the most difficult question you face. One path forward is to convene five different colleagues who approach problems from unique perspectives and ask them to engage with the toughest questions an organization faces— eventually arriving at an answer all can live with. Share it across the organization, and create a fearless cadre of ambassadors. Don’t let a lack of preparedness or a fear of the worst case scenario keep you from raising your voice at all.