This weekend the international community is celebrating the world’s 47th Earth Day. US Senator Gaylord Nelson created Earth Day to raise public awareness about environmental protection. The first Earth Day resulted in the creation of the Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. Now, Earth Day is celebrated around the world. It is as important as ever to advocate for environmental protections that are now under attack.
In honor of Earth Day, the FCP staff is sharing some of our best communications tips for environmental clients— as well as the wisdom we’ve gained from working with them.
Dan’s Reflection: Connecting to the Community is Key
FCP helped an organization in the South Bay called Valley Verde launch their Plant, Eat, Share Campaign, with a goal to plant 20,000 gardens in the Silicon Valley area. The idea was to help Latino community members and families that were struggling financially to build gardens and grow their own vegetables. Not only would it help increase access to fresh fruits and vegetables, but it would teach a new generation about healthy eating and encourage families, across generations, to be outdoors together.
The lesson for us was in how to extrapolate the impact of one single backyard in San Jose to the larger goal of changing an entire community’s relationship with food and nature. We accomplished this with powerful and personal storytelling paired with key statistics that indicated that there was indeed an existing problem and that this initiative was a part of the solution.