Author Archive

FCP Celebrates Earth Day: Our Favorite Public Lands (and the Work to Protect Them)

Written by FCP Communications on . Posted in Stuff We Like

Happy Earth Day from the team at Full Court Press! This year to honor the day, we plan to celebrate the work that we respect so much, and the work of many of our clients: efforts to conserve and protect our beautiful earth for future generations. Many of our country’s most beautiful places are protected and preserved in the form of public lands. This may take the form of national monuments, national parks, or national forests. It is important to protect these places so that our children and grandchildren can enjoy them the same way we do. Below, the FCP team shares some of our favorite public lands. We are so grateful to the people and organizations that work hard to safeguard these lands.

Audrey’s Favorite: Zion National Park

This summer I went to Zion National Park for the first time and was blown away. Located in southwest Utah nature preserve, this site is distinguished by Zion Canyon’s steep red cliffs. I got to hike iconic summits on the canyon ridge, and walk in the Virginia river narrows and see the emerald pools. Here’s a photo at the of Angel’s landing, which is at the top of Zion Canyon’s 270 million-year-old rock layers. I’m always humbled and thankful for our national parks and the people who are dedicated to preserving them – Earth Day is a great excuse to celebrate!

Reporter Confidential: Reporting in the Time of Trump

Written by FCP Communications on . Posted in Stuff We Like

Over a year into the Trump presidency, as we reflect on wild changes, the one constant has been Trump’s irresponsible and dangerous attacks on the press. An honest and diligent force for truth is more important than ever. So, one year in to this new administration, we’re reflecting on the ever-changing and yet evergreen role of the press. We sat down with local Pulitzer-winning reporters Dave DeBolt and Rob Salonga to hear their perspective on what it means to be a journalist during the Trump presidency.


East Bay Times reporters Matthias Gafni, Thomas Peele, Harry Harris, Erin Baldassari and David DeBolt react as they learn of their Pulitzer Prize win for breaking news at their office in downtown Oakland, Calif., on Monday, April 10, 2017. (Jane Tyska/Bay Area News Group)

Staff Spotlight: Caitlin Scott and Audrey Baker Celebrate Three Years with FCP!

Written by FCP Communications on . Posted in Stuff We Like

In March of 2015, Full Court Press welcomed both Caitlin Scott and Audrey Baker to the team. Now serving as Senior Communications Counselor and Communications Counselor respectively, Caitlin and Audrey have learned, grown, and contributed greatly while at FCP. While each serves a unique role, together they bring much wisdom, joyfulness, and liveliness to the office. From song development for “FCP the Musical” (which will remain forever ‘in production’) to a daily competition to throw their banana peels into the compost bin, the office would be a much less fun place without them. Today, they reflect on their three years with FCP by answering some questions for us.



What is one of the coolest things you’ve experienced or biggest accomplishments you’ve had at Full Court Press?

Caitlin (CS): One of my favorite days of my tenure at FCP was the Words to Action event at San Jose State University. We helped produce and staff the event, which launched the University’s Institute for the Study of Sport, Society and Social Change. I supported the stage manager running the show, and got to meet the events featured speakers: Jim Brown, Kareem Abdul-Jabbar, Harry Edwards, Tommie Smith, Takeo Spikes, Chris Webber, and Anquan Boldin. Meeting these people, who are not only sports stars and cultural icons, but activists for social change and racial equality, was an experience I’ll never forget.

Audrey (AB): The Vibe Solano CDC grant was one of the largest accomplishments I’ve experienced at FCP. As part of this grant, FCP was hired to lead in branding, developing, and executing a two-year public health awareness campaign. The campaign, VibeSolano, spread the word about efforts by Solano County to create healthier environments with and for residents. FCP created numerous social media campaigns, worked with reporters to publish dozens of articles and opinion pieces in local newspapers, and placed nearly $1 million in targeted paid advertising on TV, radio, cinema, digital, and social media.

Beware the Ides of March— Communications Challenges You May Not See Coming

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

By Dan Cohen

Even the best laid communications plans are subject to forces seen and unseen. To that end, here are FCP’s ideas for managing surprises, trolls, traps, and friends who’ve turned on you:

The Question You Pray Doesn’t Get Asked:

All too often, it’s the fear of facing the question we hope we don’t have to answer that prevents us from speaking out or moving forward at all.  We have been called in to jump start marketing campaigns that were derailed because the clients could not or would not answer one key question.

Our counsel in that situation is to dig in. Identify the questions you dread. Find that answer to the most difficult question you face. One path forward is to convene five different colleagues who approach problems from unique perspectives and ask them to engage with the toughest questions an organization faces— eventually arriving at an answer all can live with. Share it across the organization, and create a fearless cadre of ambassadors. Don’t let a lack of preparedness or a fear of the worst case scenario keep you from raising your voice at all.

The Death of Caesar (1798) by Vincenzo Camuccini

International Women’s Day 2018

Written by FCP Communications on . Posted in Stuff We Like, Uncategorized

Today is International Women’s Day, a celebration of the social, economic, cultural, and political achievements of women, and a call for action to continue pushing for equality. This year, the theme for the official International Women’s Day is to #PressforProgress. We love that rather than looking back and celebrating the progress that some women have made, however momentous or incremental, we are instead looking forwards and pushing onward, together, for even more progress for all. This year, in honor of International Women’s Day, Full Court Press decided to put our heads together and brainstorm some of the advice we would give young women (or anyone!) looking to enter the workplace— be it in PR and communications or consulting. This is one small way of pressing for progress— to provide women with the tools and empowerment to push themselves, and to encourage the workplace, and society, to be a better, more just place for all.