Staff Spotlight: Caitlin Scott and Audrey Baker Celebrate Three Years with FCP!

Written by FCP Communications on . Posted in Stuff We Like

In March of 2015, Full Court Press welcomed both Caitlin Scott and Audrey Baker to the team. Now serving as Senior Communications Counselor and Communications Counselor respectively, Caitlin and Audrey have learned, grown, and contributed greatly while at FCP. While each serves a unique role, together they bring much wisdom, joyfulness, and liveliness to the office. From song development for “FCP the Musical” (which will remain forever ‘in production’) to a daily competition to throw their banana peels into the compost bin, the office would be a much less fun place without them. Today, they reflect on their three years with FCP by answering some questions for us.

 

 

What is one of the coolest things you’ve experienced or biggest accomplishments you’ve had at Full Court Press?

Caitlin (CS): One of my favorite days of my tenure at FCP was the Words to Action event at San Jose State University. We helped produce and staff the event, which launched the University’s Institute for the Study of Sport, Society and Social Change. I supported the stage manager running the show, and got to meet the events featured speakers: Jim Brown, Kareem Abdul-Jabbar, Harry Edwards, Tommie Smith, Takeo Spikes, Chris Webber, and Anquan Boldin. Meeting these people, who are not only sports stars and cultural icons, but activists for social change and racial equality, was an experience I’ll never forget.

Audrey (AB): The Vibe Solano CDC grant was one of the largest accomplishments I’ve experienced at FCP. As part of this grant, FCP was hired to lead in branding, developing, and executing a two-year public health awareness campaign. The campaign, VibeSolano, spread the word about efforts by Solano County to create healthier environments with and for residents. FCP created numerous social media campaigns, worked with reporters to publish dozens of articles and opinion pieces in local newspapers, and placed nearly $1 million in targeted paid advertising on TV, radio, cinema, digital, and social media.

 

What’s one thing about your job that people outside of FCP might not expect?

CS: How much fun we have together at the office. We get on conference calls or go to client meetings and are very focused on serving our clients and delivering an excellent product. Some may get the impression we are a little serious. But I laugh all day long with my FCP co-workers; they’re so much fun.

AB: We have a furry member of the FCP team! His name is Charles and he is great for office morale. He attends meetings, sleeps, hops in laps and makes sure the staff gets out on occasional walks.

 

What would you consider to be the most important skill to have when working at FCP?

CS: Learning how to ask the right questions. Often, asking clients the right questions can surface information that is integral to the project. Asking a client who the organization’s audience is or what success looks like may not be information that is sent over in an RFP, but is crucial for making informed and strategic communications recommendations. For instance, if an education nonprofit says that success is creating a relationship with a specific Congressional member, we wouldn’t recommend pitching education publications. We would instead recommend something like  focusing on pitching stories or op-eds to DC-based publications like Politico or The Hill. But you have to ask the right questions to surface that information.

AB: Caitlin took my answer – asking questions!! Also clear, strong, concise, persuasive writing.

 

Quick Hits:

Last book you read?

  • CS: So You Want to Talk About Race by Ijeoma Oluo
  • AB: The Fire Next Time by James Baldwin

Early bird or night owl?

  • CS: Umm… neither? I don’t really like staying up late or waking up early.
  • AB: Early bird

Favorite place you’ve ever been?

  • CS: New York.
  • AB: EVER?! That’s hard. I love to travel – Zion National Park, Yosemite National Park, Granada in Spain, New York City!

Place you really want to go?

  • CS: Ireland.
  • AB: I’d love to go to South America next – Peru and Rio de Janeiro.

Coffee or tea?

  • CS: Coffee.
  • AB: TEA.

Dogs or cats?

  • CS: Dogs.
  • AB: Babies!

Favorite way to  pass time?

  • CS: Exploratory walks through San Francisco with my dog Charles.
  • AB: With friends on a hike.

What gives you energy?

  • CS: Exercise and learning new things. Even better if I can do both at the same time (podcast and treadmill, anyone?).
  • AB: People. Nature. Music.

Name a book that changed your life.

  • CS: A Little Life by Hanya Yanaghara. Not only is the book written in breathtakingly beautiful prose, but it completely changed the way I think about friendship, love and the concept of human connection. It reminded me that every person you meet has a past, secrets and invisible demons that we don’t ever see.  
  • AB: The New Jim Crow by Michelle Alexander.

How do you deal with email?

  • CS: I spent a long time trying to make email folders work for me, and they just don’t. So I stopped trying – I think figuring out what systems don’t work for you is just as important as figuring out the systems that do work for you. If it takes less than five minutes to respond, I do it right away. If it takes more than five minutes, I set aside time in the afternoon to respond.
  • AB:  I organize every email into folders and file them away as soon as they are read. My inbox is always at zero by the end of the day.

You unexpectedly find 15 minutes in your day, what do you do with it?

  • CS: Call my mom, my grandma or brother.
  • AB: Lately I listen to 15 minutes of Pod Save America.

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